Employer Visibility Snapshot
Casas Bahia ranks #10 of 81 Retail employers in Brazil on the PerceptionX Employer Visibility Index (September 2026), with an AI Visibility Score of 23.1 out of 100. Across all 1222 tracked employers in Brazil, Casas Bahia ranks #149.
AI models most frequently position Casas Bahia alongside Magazine Luiza, C & A, and Carrefour when discussing Retail employers.
The company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Company Culture, Job Security and Leadership, where competitors tend to dominate the AI narrative.
Casas Bahia's Visibility Score has risen from 3.1 to 23.1 across its last 3 measurements (since February 2026), climbing 18 places in the Retail rankings. Over that period it has moved ahead of Riachuelo and Renner. It now trails Natura by 2.5 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-20. Machine-readable data: https://employers.perceptionx.ai/api/company/casas-bahia.
Theme rankings — Retail, Brazil
| Theme | Rank | Score |
|---|---|---|
| Interview Experience | #3 | 33.3 |
| Inclusion | #4 | 66.7 |
| Application & Communication | #5 | 33.3 |
| Candidate Feedback | #8 | 33.3 |
| Innovation | #10 | 33.3 |
| Wellbeing & Balance | #10 | 33.3 |
| Compensation | #12 | 33.3 |
| Career Opportunities | #13 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| April 2026 | #18 | 6.5 |
| February 2026 | #28 | 3.1 |
FAQs
What does Casas Bahia's Employer Visibility Score mean?
Casas Bahia's Visibility Score of 23.1 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention Casas Bahia when candidates ask about Retail employers. A higher score means greater discoverability in AI-powered job research.
How does Casas Bahia compare to competitors?
Casas Bahia ranks #10 out of 81 Retail companies. AI most frequently mentions Casas Bahia alongside Magazine Luiza, C & A, Carrefour, Grupo Pão de Açúcar, Lojas Americanas. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for Casas Bahia.
How can Casas Bahia improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where Casas Bahia is underrepresented and provides strategic recommendations to close those gaps.
How often is Casas Bahia's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how Casas Bahia is described in response to candidate research queries.
Does Casas Bahia need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.