Diageo — Employer Visibility Index
Diageo ranks #8 of 31 FMCG employers in United Kingdom on the PerceptionX Employer Visibility Index (2026-07), with an AI Visibility Score of 25 out of 100. Across all 780 tracked employers in United Kingdom, Diageo ranks #140.
Diageo is tracked across AI employer visibility rankings in the FMCG sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #8 out of 31 FMCG companies in the PerceptionX index. AI models most frequently position Diageo alongside Unilever, Pepsico, and Nestlé when discussing FMCG employers. The company shows strongest employer visibility in Inclusion, Leadership and Mission & Purpose. Visibility gaps exist in Application Process, Candidate Communication and Candidate Feedback, where competitors tend to dominate the AI narrative. This analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Theme rankings (FMCG, United Kingdom)
| Theme | Rank | Score |
|---|---|---|
| Inclusion | #1 | 100 |
| Rewards & Recognition | #1 | 100 |
| Mission & Purpose | #2 | 100 |
| Leadership | #3 | 100 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| 2026-01 | #6 | 39.5 |
| 2026-02 | #2 | 77.8 |
| 2026-03 | #6 | 40 |
Other industries
- Retail: ranked #37 (score 3.1)
- Manufacturing & Industrial: ranked #48 (score 2.1)
Data updated 2026-07-28. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/diageo.