Diageo
Diageo ranks 5th of 62 in UK FMCG, with a Visibility score of 59.0 out of 100. In March 2026 it ranked 7th of 20. The list is a different size now, so the scores are not compared directly. Every AI recommends it for inclusion and leadership. Unilever leads the ranking, 25.6 points ahead of Diageo. It also appears in 1 other UK ranking, placing joint 30th in manufacturing and industrial.
Rank by country
Visibility in FMCG in each country. Open a country for AI's other picks and the topics behind the score.
- AI's top picks thereKerryUnileverNestléTop pick forPayHiring processCareer growth
- AI's top picks thereUnileverReckittNestléTop pick forLeadershipCultureInclusion
- AI's top picks thereNestléUnileverProcter & GambleStrongest onCultureNot mentioned forPayInnovationLeadership
- AI's top picks thereNestléProcter & GambleUnileverStrongest onInterviewsNot mentioned forPayInnovationLeadership
Visibility score out of 100, in the same industry wherever Diageo is ranked in it.
Rank by job function
Overall in UK FMCG: 5thRanked 5th for Marketing & Brand in the UK. Open a job to see who else AI recommends.
- AI's top picksUnileverProcter & GambleReckitt
- AI's top picksUnileverProcter & GambleNestlé
- AI's top picksUnileverNestléProcter & Gamble
- AI's top picksUnileverNestléReckitt
- AI's top picksUnileverNestléProcter & Gamble
Score: the share of AI answers that name Diageo when candidates in that job ask about employers.
What candidates ask about
Diageo is one of AI's top picks in UK FMCG for leadership, culture, inclusion, interviews and onboarding.
| Topic | Does AI recommend Diageo? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes | UnileverReckittNestlé+1 more | |
| Innovation | Yes | UnileverReckittProcter & Gamble | |
| Leadership | Yes, a top pick | UnileverReckittDiageo | |
| Purpose | Yes | UnileverNestlé | |
| Hiring process | Yes | NestléProcter & Gamble | |
| Career growth | Yes | UnileverReckittNestlé+1 more | |
| Culture | Yes, a top pick | UnileverReckittNestlé+4 more | |
| Work-life balance | Yes | Unilever | |
| Inclusion | Yes, a top pick | UnileverDiageo | |
| Interviews | Yes, a top pick | UnileverReckittNestlé+6 more | |
| Onboarding | Yes, a top pick | UnileverReckittNestlé+2 more | |
| Job security | Yes | UnileverReckittNestlé |
Take control of how AI presents Diageo
Visibility is only the start. PerceptionX shows how AI describes Diageo next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in UK FMCG
- 1Unilever84.6
- 2Reckitt76.9
- 3Nestlé74.4
- 4Procter & Gamble61.5
- 5Diageo59.0
Diageo in other UK rankings
Questions about Diageo
What is Diageo's reputation as an employer, according to AI?
It is 5th of 62 FMCG employers in the UK. Every AI recommends it for inclusion and leadership.
What does Diageo's Visibility score mean?
It is how often AI recommends Diageo when job seekers ask about FMCG employers in the UK, out of 100. A higher score means candidates are more likely to hear about Diageo when they ask AI where to work.
How does Diageo compare to its competitors?
Unilever and Reckitt are recommended more often overall.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends Diageo. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Diageo wants to hire.
How can Diageo improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is Diageo's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does Diageo need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.