Telefónica
Telefónica ranks joint 2nd of 29 in Brazilian telecoms, with a Visibility score of 82.1 out of 100. That is up 13.3 points since April 2026, when it ranked 3rd of 27. Every AI recommends it for purpose, job security and pay, among others. Vivo leads the ranking, 10.2 points ahead of Telefónica. It also appears in 8 other Brazilian rankings, placing joint 10th in fintech.
Rank by country
Visibility in telecoms in each country. Open a country for AI's other picks and the topics behind the score.
- Closest rivalsOrangeVodafoneDigiTop pick forPayInnovationLeadership
- AI's top picks thereVivoClaroOiTop pick forPayLeadershipPurpose
- AI's top picks thereDeutsche TelekomVodafone1&1Top pick forPayLeadershipWork-life balance
- AI's top picks thereAT&TAmérica MóvilTelcelTop pick forCareer growthInterviewsOnboarding
- AI's top picks thereBTVodafoneVirginStrongest onLeadershipPurposeWork-life balanceNot mentioned forPayInnovationHiring process
- AI's top picks thereVodafoneThreeVirgin MediaStrongest onInclusionNot mentioned forPayInnovationLeadership
- AI's top picks thereSTMicroelectronicsLeonardoSiemensStrongest onOnboardingNot mentioned forPayInnovationLeadership
- AI's top picks thereINGDeloitteAccentureStrongest onJob securityNot mentioned forPayInnovationLeadership
Visibility score out of 100, in the same industry wherever Telefónica is ranked in it.
Rank by job function
Overall in Brazilian telecoms: joint 2ndRanked 1st for Network Engineering in Brazil. Open a job to see who else AI recommends.
- Closest rivalsVivoClaro
- Closest rivalsClaroVivo
- AI's top picksVivoClaroOi
- AI's top picksClaroVivoOi
- AI's top picksClaroVivoOi
Score: the share of AI answers that name Telefónica when candidates in that job ask about employers.
What candidates ask about
Telefónica is one of AI's top picks in Brazilian telecoms for pay, leadership, purpose, hiring process, career growth, interviews and job security.
| Topic | Does AI recommend Telefónica? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes, a top pick | ClaroTelefónica | |
| Innovation | Yes | VivoClaro | |
| Leadership | Yes, a top pick | VivoClaroTelefónica | |
| Purpose | Yes, a top pick | Telefónica | |
| Hiring process | Yes, a top pick | VivoClaroTelefónica | |
| Career growth | Yes, a top pick | VivoClaroTelefónica | |
| Culture | Yes | Vivo | |
| Work-life balance | Yes | VivoClaro | |
| Inclusion | Yes | VivoClaro | |
| Interviews | Yes, a top pick | VivoTelefónica | |
| Onboarding | Yes | Vivo | |
| Job security | Yes, a top pick | Telefónica |
Take control of how AI presents Telefónica
Visibility is only the start. PerceptionX shows how AI describes Telefónica next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in Brazilian telecoms
- 1Vivo92.3
- 2Claro82.1
- 2Telefónica82.1
- 4Oi48.7
- 5América Móvil38.5
Telefónica in other Brazilian rankings
Questions about Telefónica
What is Telefónica's reputation as an employer, according to AI?
It is joint 2nd of 29 telecoms employers in Brazil, behind Vivo. Every AI recommends it for purpose, job security and pay, among others.
What does Telefónica's Visibility score mean?
It is how often AI recommends Telefónica when job seekers ask about telecoms employers in Brazil, out of 100. A higher score means candidates are more likely to hear about Telefónica when they ask AI where to work.
How does Telefónica compare to its competitors?
Vivo is recommended more often overall. Telefónica is the Brazilian telecoms employer AI recommends most for purpose and job security.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends Telefónica. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Telefónica wants to hire.
How can Telefónica improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is Telefónica's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does Telefónica need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.