Top FMCG Employers in United Kingdom — AI Visibility Rankings

The PerceptionX Employer Visibility Index ranks 76 FMCG employers in United Kingdom by how often they appear in AI assistants' answers (ChatGPT, Google Gemini, Perplexity) when candidates ask about employers. Data period: 2026-08.

RankCompanyVisibility ScoreChange
#1Unilever82.1▲ 3
#2Reckitt76.9▲ 1
#3Nestlé61.5▼ 1
#4Diageo59▲ 2
#5Procter & Gamble53.8▲ 4
#6PepsiCo41▲ 2
#7Mars38.5▼ 6
#8Coca-Cola30.8▲ 5
#9Mondelez Uk25.6—
#10Britvic23.1—
#11Associated British Foods17.9▼ 1
#12Heineken Uk15.4—
#13Mondelez15.4▼ 6
#14Nestlé Uk & Ireland12.8—
#15Tesco12.8▲ 4
#16L'Oréal10.3▼ 1
#17P & G10.3—
#18Cadbury7.7—
#19Coca-Cola Hbc7.7—
#20Premier Foods7.7—
#21Sainsbury's7.7▼ 3
#22Ab InBev5.1—
#23Kraft Heinz5.1—
#24Marks & Spencer5.1▼ 8
#25M & S5.1—
#26Oreo5.1—
#27Pepsico Uk & Ireland5.1—
#28Procter & Gamble Uk5.1—
#29Rb5.1—
#30Tony's Chocolonely5.1▼ 10
#31Waitrose5.1—
#327up2.6—
#33Ab Foods2.6—
#34ALDI2.6—
#35Asda2.6—
#36Barry Callebaut2.6—
#37Ben & Jerry's2.6—
#38Birds Eye2.6—
#39Burberry2.6—
#40Cargill2.6—
#41Coca-Cola European Partners Uk2.6—
#42Colgate-Palmolive2.6—
#43Co-op2.6—
#44Csm2.6—
#45Danone2.6▼ 40
#46Dettol2.6—
#47Dove2.6—
#48Ferrero2.6—
#49General Mills2.6—
#50General Mills Uk Ltd2.6—
#51Greencore2.6▼ 37
#52Greggs2.6—
#53Guinness2.6—
#54Hain Celestial2.6—
#55Haribo2.6—
#56Hellmann'S2.6—
#57Imperial Brands2.6—
#58John Lewis2.6—
#59John Lewis Partnership2.6—
#60Johnnie Walker2.6—
#61Kimberly-Clark2.6—
#62Lidl2.6—
#63Lysol2.6—
#64Mars Uk & Ireland2.6—
#65Mars Wrigley Uk2.6—
#66M&S Food2.6—
#67Nestlé Uk&I2.6—
#68Perfetti Van Melle2.6—
#69Pg Tips2.6—
#70Primark2.6—
#71Pz Cussons2.6—
#72Robinsons2.6—
#73Shopify2.6—
#74Tanqueray2.6—
#75Unilever Uk & Ireland2.6—
#76Waitrose & Partners2.6—

Machine-readable data: https://employers.perceptionx.ai/api/rankings. Full API docs: https://employers.perceptionx.ai/api-docs/.

Employer Visibility Index · All industries · Methodology