#1 in Brazilian beauty#1 for E-commerce & Digital#1 for Research & Development#1 for Retail & SalesRecommended by every AITop 10 4 times in a row

Natura &Co ranks joint 1st of 33 in Brazilian beauty, with a Visibility score of 87.2 out of 100. In April 2026 it ranked 1st of 20. The list is a different size now, so the scores are not compared directly. Every AI recommends it for pay, innovation and purpose, among others. It leads 7.7 points ahead of Grupo Boticário.

Data updated:

Visibility87.2Joint 1st of 33 in Brazilian beauty, 7.7 points ahead of Grupo Boticário
Sentiment Does AI speak well of Natura &Co?Relevance Does it reach the people Natura &Co hires?

Rank by country

Visibility in beauty in each country. Open a country for AI's other picks and the topics behind the score.

  1. Brazil87.2Joint 1st of 33
    Closest rivalsL'OréalGrupo BoticárioAvon
    Top pick forPayInnovationLeadership
  2. Mexico64.1Joint 4th of 46
    AI's top picks thereL'OréalEstée LauderProcter & Gamble
    Top pick forLeadershipPurposeInclusion
  3. Spain28.28th of 57
    AI's top picks thereL'OréalEstée LauderPuig
    Top pick forPurpose
    Not mentioned forHiring processCultureOnboarding
  4. Canada5.1Joint 20th of 45
    AI's top picks thereL'OréalEstée LauderSephora
    Strongest onInnovationJob security
    Not mentioned forPayLeadershipPurpose
  5. China2.6Joint 21st of 45
    AI's top picks thereL'OréalEstée LauderShiseido
    Strongest onPurpose
    Not mentioned forPayInnovationLeadership
  6. Italy2.6Joint 41st of 70
    AI's top picks thereThe Co-opEsselungaConad
    Strongest onInnovation
    Not mentioned forPayLeadershipPurpose
  7. Norway2.6Joint 18th of 39
    AI's top picks thereL'OréalEstée LauderSephora
    Strongest onPay
    Not mentioned forInnovationLeadershipPurpose
  8. Saudi Arabia2.6Joint 27th of 45
    AI's top picks thereL'OréalEstée LauderUnilever
    Strongest onInnovation
    Not mentioned forPayLeadershipPurpose

Visibility score out of 100, in the same industry wherever Natura &Co is ranked in it.

Rank by job function

Overall in Brazilian beauty: joint 1st

Ranked 1st for Research & Development in Brazil. Open a job to see who else AI recommends.

  1. Research & Development95%1st of 41
    Closest rivalsUnileverL'Oréal
  2. Retail & Sales95%1st of 46
    Closest rivalsAvonSephora
  3. E-commerce & Digital85%1st of 41
    Closest rivalsAvonL'Oréal
  4. Supply Chain92%2nd of 34
    ▼ 1 below its overall rankSee the Supply Chain ranking
    AI's top picksL'OréalUnileverAvon
  5. Marketing & Brand90%2nd of 46
    ▼ 1 below its overall rankSee the Marketing & Brand ranking
    AI's top picksL'OréalAvonUnilever

Score: the share of AI answers that name Natura &Co when candidates in that job ask about employers.

What candidates ask about

Natura &Co is one of AI's top picks in Brazilian beauty for pay, innovation, leadership, purpose, hiring process, culture, work-life balance, interviews and onboarding.

TopicDoes AI recommend Natura &Co?Who AI recommends most
PayYes, a top pickL'OréalNatura &Co
InnovationYes, a top pickNatura &CoGrupo Boticário
LeadershipYes, a top pickL'OréalNatura &CoGrupo Boticário
PurposeYes, a top pickNatura &CoGrupo Boticário
Hiring processYes, a top pickL'OréalNatura &CoGrupo Boticário
Career growthYesL'OréalUnileverProcter & Gamble
CultureYes, a top pickL'OréalNatura &CoGrupo Boticário
Work-life balanceYes, a top pickL'OréalNatura &Co
InclusionYesL'OréalGrupo Boticário
InterviewsYes, a top pickL'OréalNatura &CoGrupo Boticário
OnboardingYes, a top pickL'OréalNatura &CoGrupo Boticário+1 more
Job securityYesL'OréalUnileverProcter & Gamble
Who AI recommends most: the employers in Brazilian beauty named by the most AIs for that topic.See exactly what AI says about Natura &Co on each topic

Take control of how AI presents Natura &Co

Visibility is only the start. PerceptionX shows how AI describes Natura &Co next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.

Top five in Brazilian beauty

  1. 1L'Oréal87.2
  2. 1Natura &Co87.2
  3. 3Grupo Boticário79.5
  4. 4Avon59.0
  5. 5Aesop48.7
See all 33

Natura &Co in other Brazilian rankings

Questions about Natura &Co

What is Natura &Co's reputation as an employer, according to AI?

It is joint 1st of 33 beauty employers in Brazil. Every AI recommends it for pay, innovation and purpose, among others.

What does Natura &Co's Visibility score mean?

It is how often AI recommends Natura &Co when job seekers ask about beauty employers in Brazil, out of 100. A higher score means candidates are more likely to hear about Natura &Co when they ask AI where to work.

Why are Sentiment and Relevance locked?

They are part of the full picture. This page shows how often AI recommends Natura &Co. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Natura &Co wants to hire.

How can Natura &Co improve its score?

AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.

How often is Natura &Co's data updated?

Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.

Does Natura &Co need to be a PerceptionX customer to appear here?

No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.

What does the full picture include?

Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.