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Cadbury ranks joint 16th of 62 in UK FMCG, with a Visibility score of 7.7 out of 100. It was not in this ranking in March 2026, when the list had 20 employers. AI recommends it most for purpose. Unilever leads the ranking, 76.9 points ahead of Cadbury. AI also ranks it in 6 other countries, best placed 20th in Australia.

Data updated:

Visibility7.7Joint 16th of 62 in UK FMCG, 2.6 points behind Marks & Spencer
Sentiment Does AI speak well of Cadbury?Relevance Does it reach the people Cadbury hires?

Rank by country

Visibility in FMCG in each country. Open a country for AI's other picks and the topics behind the score.

  1. United Kingdom7.7Joint 16th of 62
    AI's top picks thereUnileverReckittNestlé
    Strongest onPurposeInterviews
    Not mentioned forPayInnovationLeadership
  2. Australia5.1Joint 20th of 44
    See the Australia ranking
    AI's top picks thereUnileverNestléProcter & Gamble
    Strongest onPayJob security
    Not mentioned forInnovationLeadershipPurpose
  3. Ireland5.1Joint 20th of 40
    See the Ireland ranking
    AI's top picks thereKerryUnileverDiageo
    Strongest onCultureOnboarding
    Not mentioned forPayInnovationLeadership
  4. Canada2.6Joint 25th of 37
    See the Canada ranking
    AI's top picks thereNestléUnileverProcter & Gamble
    Strongest onJob security
    Not mentioned forPayInnovationLeadership
  5. Saudi Arabia2.6Joint 21st of 37
    See the Saudi Arabia ranking
    AI's top picks thereNestléUnileverProcter & Gamble
    Strongest onInterviews
    Not mentioned forPayInnovationLeadership
  6. Singapore2.6Joint 28th of 44
    See the Singapore ranking
    AI's top picks thereNestléProcter & GambleUnilever
    Strongest onJob security
    Not mentioned forPayInnovationLeadership
  7. United States2.6Joint 30th of 53
    See the United States ranking
    AI's top picks therePepsiCoProcter & GambleCoca-Cola
    Strongest onHiring process
    Not mentioned forPayInnovationLeadership

Visibility score out of 100, in the same industry wherever Cadbury is ranked in it.

Rank by job function

Overall in UK FMCG: joint 16th

Cadbury is outside the top 10 for every job function in UK FMCG. Open a job to see who else AI recommends.

  1. Manufacturing23%Outside top 10
    See the Manufacturing ranking
    AI's top picksUnileverNestléProcter & Gamble
  2. Marketing & Brand10%Outside top 10
    See the Marketing & Brand ranking
    AI's top picksUnileverProcter & GambleReckitt
  3. Research & Development13%Outside top 10
    See the Research & Development ranking
    AI's top picksUnileverNestléReckitt
  4. Sales10%Outside top 10
    See the Sales ranking
    AI's top picksUnileverProcter & GambleNestlé
  5. Supply Chain5%Outside top 10
    See the Supply Chain ranking
    AI's top picksUnileverNestléProcter & Gamble

Score: the share of AI answers that name Cadbury when candidates in that job ask about employers.

What candidates ask about

Cadbury is not AI's top pick in UK FMCG for any topic yet. AI does not recommend Cadbury at all for pay, innovation, leadership, hiring process, career growth, culture, work-life balance, inclusion, onboarding and job security.

TopicDoes AI recommend Cadbury?Who AI recommends most
PayNot mentionedUnileverReckittNestlé+1 more
InnovationNot mentionedUnileverReckittProcter & Gamble
LeadershipNot mentionedUnileverReckittDiageo
PurposeYesUnileverNestlé
Hiring processNot mentionedNestléProcter & Gamble
Career growthNot mentionedUnileverReckittNestlé+1 more
CultureNot mentionedUnileverReckittNestlé+4 more
Work-life balanceNot mentionedUnilever
InclusionNot mentionedUnileverDiageo
InterviewsYesUnileverReckittNestlé+6 more
OnboardingNot mentionedUnileverReckittNestlé+2 more
Job securityNot mentionedUnileverReckittNestlé
Who AI recommends most: the employers in UK FMCG named by the most AIs for that topic.See exactly what AI says about Cadbury on each topic

Take control of how AI presents Cadbury

Visibility is only the start. PerceptionX shows how AI describes Cadbury next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.

Top five in UK FMCG

  1. 1Unilever84.6
  2. 2Reckitt76.9
  3. 3Nestlé74.4
  4. 4Procter & Gamble61.5
  5. 5Diageo59.0
See all 62

Employers near Cadbury in UK FMCG

  1. 14L'Oréal10.3
  2. 16Coca-Cola HBC7.7
  3. 16Premier Foods7.7
  4. 16Sainsbury's7.7
  5. 16Waitrose7.7

Questions about Cadbury

What is Cadbury's reputation as an employer, according to AI?

It is joint 16th of 62 FMCG employers in the UK. AI recommends it most for purpose.

What does Cadbury's Visibility score mean?

It is how often AI recommends Cadbury when job seekers ask about FMCG employers in the UK, out of 100. A higher score means candidates are more likely to hear about Cadbury when they ask AI where to work.

How does Cadbury compare to its competitors?

Unilever and Reckitt are recommended more often overall.

Why are Sentiment and Relevance locked?

They are part of the full picture. This page shows how often AI recommends Cadbury. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Cadbury wants to hire.

How can Cadbury improve its score?

AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.

How often is Cadbury's data updated?

Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.

Does Cadbury need to be a PerceptionX customer to appear here?

No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.

What does the full picture include?

Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.