{
  "slug": "patagonia",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 6,
      "score": 66.7
    },
    "Innovation": {
      "rank": 3,
      "score": 66.7
    },
    "Leadership": {
      "rank": 12,
      "score": 33.3
    },
    "Onboarding": {
      "rank": 4,
      "score": 66.7
    },
    "Compensation": {
      "rank": 19,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 3,
      "score": 66.7
    },
    "Candidate Feedback": {
      "rank": 5,
      "score": 66.7
    },
    "Wellbeing & Balance": {
      "rank": 9,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 3,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 1,
      "score": 100
    },
    "Application & Communication": {
      "rank": 3,
      "score": 66.7
    }
  },
  "company": "Patagonia",
  "country": "United States",
  "history": [
    {
      "rank": 1,
      "month": "2026-01",
      "visibilityScore": 81.6
    },
    {
      "rank": 2,
      "month": "2026-02",
      "visibilityScore": 63
    },
    {
      "rank": 3,
      "month": "2026-03",
      "visibilityScore": 50
    },
    {
      "rank": 1,
      "month": "2026-04",
      "visibilityScore": 68.8
    }
  ],
  "summary": "Patagonia is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #3 out of 77 Apparel companies in the PerceptionX index.\n\nAI models most frequently position Patagonia alongside Nike, Lululemon, and Under Armour when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Company Culture. Visibility gaps exist in Career Opportunities and Job Security, where competitors tend to dominate the AI narrative.\n\nPatagonia's Visibility Score has fallen from 81.6 to 51.3 across its last 5 measurements (since January 2026), slipping 2 places in the Apparel rankings. Nike and Lululemon have moved ahead of it. It now trails Lululemon by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "patagonia.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/patagonia",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 69.2,
    "googleAi": 76.9,
    "perplexity": 7.7
  },
  "overallRank": 120,
  "industryRank": 3,
  "mentionCount": 20,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "nike",
      "company": "Nike",
      "visibilityScore": 69.2
    },
    {
      "rank": 2,
      "slug": "lululemon",
      "company": "Lululemon",
      "visibilityScore": 53.8
    },
    {
      "rank": 4,
      "slug": "under-armour",
      "company": "Under Armour",
      "visibilityScore": 41
    },
    {
      "rank": 5,
      "slug": "gap",
      "company": "Gap",
      "visibilityScore": 35.9
    },
    {
      "rank": 6,
      "slug": "adidas",
      "company": "Adidas",
      "visibilityScore": 33.3
    }
  ],
  "otherIndustries": [
    {
      "industry": "Retail",
      "industryRank": 18,
      "visibilityScore": 12.8
    },
    {
      "industry": "Beauty",
      "industryRank": 57,
      "visibilityScore": 2.6
    },
    {
      "industry": "Electronics",
      "industryRank": 72,
      "visibilityScore": 2.6
    },
    {
      "industry": "Enterprise Software",
      "industryRank": 56,
      "visibilityScore": 2.6
    },
    {
      "industry": "FMCG",
      "industryRank": 51,
      "visibilityScore": 2.6
    },
    {
      "industry": "Hospitality",
      "industryRank": 70,
      "visibilityScore": 2.6
    },
    {
      "industry": "Insurance",
      "industryRank": 76,
      "visibilityScore": 2.6
    },
    {
      "industry": "Logistics",
      "industryRank": 56,
      "visibilityScore": 2.6
    },
    {
      "industry": "Manufacturing & Industrial",
      "industryRank": 85,
      "visibilityScore": 2.6
    },
    {
      "industry": "Media & Entertainment",
      "industryRank": 65,
      "visibilityScore": 2.6
    },
    {
      "industry": "Technology",
      "industryRank": 63,
      "visibilityScore": 2.6
    },
    {
      "industry": "Travel",
      "industryRank": 46,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 51.3,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 77,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}