{
  "slug": "casas-bahia",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 4,
      "score": 66.7
    },
    "Innovation": {
      "rank": 10,
      "score": 33.3
    },
    "Compensation": {
      "rank": 12,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 8,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 10,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 13,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 3,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 5,
      "score": 33.3
    }
  },
  "company": "Casas Bahia",
  "country": "Brazil",
  "history": [
    {
      "rank": 28,
      "month": "2026-02",
      "visibilityScore": 3.1
    },
    {
      "rank": 18,
      "month": "2026-04",
      "visibilityScore": 6.5
    }
  ],
  "summary": "Casas Bahia is tracked across AI employer visibility rankings in the Retail sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #10 out of 81 Retail companies in the PerceptionX index.\n\nAI models most frequently position Casas Bahia alongside Magazine Luiza, C & A, and Carrefour when discussing Retail employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Company Culture, Job Security and Leadership, where competitors tend to dominate the AI narrative.\n\nCasas Bahia's Visibility Score has risen from 3.1 to 23.1 across its last 3 measurements (since February 2026), climbing 18 places in the Retail rankings. Over that period it has moved ahead of Riachuelo and Renner. It now trails Natura by 2.5 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "casasbahia.com",
  "industry": "Retail",
  "profileUrl": "https://employers.perceptionx.ai/company/casas-bahia",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 0,
    "googleAi": 53.8,
    "perplexity": 15.4
  },
  "overallRank": 149,
  "industryRank": 10,
  "mentionCount": 9,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "magazine-luiza",
      "company": "Magazine Luiza",
      "visibilityScore": 94.9
    },
    {
      "rank": 2,
      "slug": "c-and-a",
      "company": "C & A",
      "visibilityScore": 41
    },
    {
      "rank": 3,
      "slug": "carrefour",
      "company": "Carrefour",
      "visibilityScore": 41
    },
    {
      "rank": 4,
      "slug": "grupo-pao-de-acucar",
      "company": "Grupo Pão de Açúcar",
      "visibilityScore": 30.8
    },
    {
      "rank": 5,
      "slug": "lojas-americanas",
      "company": "Lojas Americanas",
      "visibilityScore": 30.8
    }
  ],
  "otherIndustries": [
    {
      "industry": "Logistics",
      "industryRank": 51,
      "visibilityScore": 2.6
    },
    {
      "industry": "Technology",
      "industryRank": 47,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 23.1,
  "totalCompaniesInCountry": 1222,
  "totalCompaniesInIndustry": 81,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}