Campbell Soup — Employer Visibility Index
Campbell Soup ranks #35 of 61 FMCG employers in United States on the PerceptionX Employer Visibility Index (2026-08), with an AI Visibility Score of 2.6 out of 100. Across all 1443 tracked employers in United States, Campbell Soup ranks #834.
AI models most frequently position Campbell Soup alongside PepsiCo, Procter & Gamble, and Coca-Cola when discussing FMCG employers.
The company shows strongest employer visibility in Inclusion. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.
Campbell Soup's Visibility Score has risen from 2.3 to 2.6 across its last 2 measurements (since January 2026), climbing 3 places in the FMCG rankings. Over that period it has moved ahead of Nike and Trader Joe's. Conagra Brands and Danone have moved ahead of it. It now trails Wegmans by 2.5 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Theme rankings (FMCG, United States)
| Theme | Rank | Score |
|---|---|---|
| Inclusion | #9 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| 2026-01 | #38 | 2.3 |
Top FMCG employers in United States
- #1 PepsiCo (score 87.2)
- #2 Procter & Gamble (score 87.2)
- #3 Coca-Cola (score 82.1)
- #4 General Mills (score 69.2)
- #5 Unilever (score 66.7)
Data updated 2026-08-14. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/campbell-soup.