Kao
Kao ranks 2nd of 21 in Japanese beauty, with a Visibility score of 87.2 out of 100. This is the first measurement of this ranking, so there is no earlier score to compare. Every AI recommends it for innovation, leadership and purpose, among others. Shiseido leads the ranking, 7.7 points ahead of Kao. It also appears in 3 other Japanese rankings, placing 1st in FMCG.
Rank by country
Visibility in beauty in each country. Open a country for AI's other picks and the topics behind the score.
- AI's top picks thereShiseidoKOSÉL'OréalTop pick forPayInnovationLeadership
- AI's top picks thereL'OréalUnileverEstée LauderStrongest onHiring processJob securityNot mentioned forPayInnovationLeadership
- AI's top picks thereL'OréalEstée LauderSephoraStrongest onLeadershipJob securityNot mentioned forPayInnovationPurpose
- AI's top picks thereL'OréalEstée LauderShiseidoStrongest onJob securityNot mentioned forPayInnovationLeadership
- AI's top picks thereL'OréalEstée LauderUnileverStrongest onWork-life balanceNot mentioned forPayInnovationLeadership
- AI's top picks thereOriflameL'OréalEstée LauderStrongest onWork-life balanceNot mentioned forPayInnovationLeadership
Visibility score out of 100, in the same industry wherever Kao is ranked in it.
Rank by job function
Overall in Japanese beauty: 2ndRanked 2nd for E-commerce & Digital in Japan. Open a job to see who else AI recommends.
- AI's top picksShiseidoL'OréalKOSÉ
- AI's top picksShiseidoL'OréalKOSÉ
- AI's top picksShiseidoKOSÉL'Oréal
- AI's top picksShiseidoL'OréalUnilever
- AI's top picksShiseidoL'OréalEstée Lauder
Score: the share of AI answers that name Kao when candidates in that job ask about employers.
What candidates ask about
Kao is one of AI's top picks in Japanese beauty for pay, innovation, leadership, purpose, hiring process, career growth, culture, inclusion and interviews.
| Topic | Does AI recommend Kao? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes, a top pick | ShiseidoKaoKOSÉ+2 more | |
| Innovation | Yes, a top pick | ShiseidoKao | |
| Leadership | Yes, a top pick | ShiseidoKao | |
| Purpose | Yes, a top pick | ShiseidoKao | |
| Hiring process | Yes, a top pick | ShiseidoKaoL'Oréal | |
| Career growth | Yes, a top pick | ShiseidoKao | |
| Culture | Yes, a top pick | ShiseidoKaoKOSÉ | |
| Work-life balance | Yes | Shiseido | |
| Inclusion | Yes, a top pick | ShiseidoKao | |
| Interviews | Yes, a top pick | ShiseidoKaoProcter & Gamble | |
| Onboarding | Yes | Shiseido | |
| Job security | Yes | Shiseido |
Take control of how AI presents Kao
Visibility is only the start. PerceptionX shows how AI describes Kao next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in Japanese beauty
- 1Shiseido94.9
- 2Kao87.2
- 3KOSÉ61.5
- 4L'Oréal46.2
- 5Estée Lauder30.8
Kao in other Japanese rankings
Questions about Kao
What is Kao's reputation as an employer, according to AI?
It is 2nd of 21 beauty employers in Japan, behind Shiseido. Every AI recommends it for innovation, leadership and purpose, among others.
What does Kao's Visibility score mean?
It is how often AI recommends Kao when job seekers ask about beauty employers in Japan, out of 100. A higher score means candidates are more likely to hear about Kao when they ask AI where to work.
How does Kao compare to its competitors?
Shiseido is recommended more often overall.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends Kao. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Kao wants to hire.
How can Kao improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is Kao's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does Kao need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.