Natura & Co — Employer Visibility Index
Natura & Co ranks #3 of 32 Beauty employers in Brazil on the PerceptionX Employer Visibility Index (2026-07), with an AI Visibility Score of 58.3 out of 100. Across all 669 tracked employers in Brazil, Natura & Co ranks #39.
Natura & Co is tracked across AI employer visibility rankings in the Beauty sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #3 out of 32 Beauty companies in the PerceptionX index. AI models most frequently position Natura & Co alongside L'Oréal, Grupo Boticário, and Natura when discussing Beauty employers. The company shows strongest employer visibility in Application Process, Candidate Communication and Candidate Feedback. This analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Theme rankings (Beauty, Brazil)
| Theme | Rank | Score |
|---|---|---|
| Inclusion | #2 | 66.7 |
| Innovation | #2 | 66.7 |
| Interview Experience | #2 | 66.7 |
| Leadership | #3 | 100 |
| Social Impact | #3 | 33.3 |
| Candidate Feedback | #3 | 66.7 |
| Application Process | #3 | 66.7 |
| Wellbeing & Balance | #3 | 66.7 |
| Candidate Communication | #3 | 66.7 |
| Company Culture | #4 | 66.7 |
| Career Opportunities | #4 | 66.7 |
| Rewards & Recognition | #4 | 66.7 |
| Mission & Purpose | #6 | 33.3 |
| Onboarding Experience | #7 | 33.3 |
| Security & Perks | #9 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| 2026-02 | #3 | 54.3 |
| 2026-03 | #6 | 50 |
| 2026-04 | #3 | 77.8 |
Other industries
- FMCG: ranked #4 (score 50)
- Retail: ranked #4 (score 34.4)
- Manufacturing & Industrial: ranked #11 (score 16.7)
- Apparel: ranked #16 (score 4.2)
- Logistics: ranked #39 (score 2.1)
Data updated 2026-07-28. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/natura-and-co.