{
  "slug": "natura-and-co",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 10,
      "score": 33.3
    },
    "Innovation": {
      "rank": 5,
      "score": 66.7
    },
    "Leadership": {
      "rank": 2,
      "score": 100
    },
    "Onboarding": {
      "rank": 5,
      "score": 66.7
    },
    "Compensation": {
      "rank": 18,
      "score": 33.3
    },
    "Job Security": {
      "rank": 3,
      "score": 66.7
    },
    "Company Culture": {
      "rank": 7,
      "score": 66.7
    },
    "Candidate Feedback": {
      "rank": 5,
      "score": 66.7
    },
    "Wellbeing & Balance": {
      "rank": 5,
      "score": 66.7
    },
    "Career Opportunities": {
      "rank": 6,
      "score": 66.7
    },
    "Interview Experience": {
      "rank": 5,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 6,
      "score": 66.7
    },
    "Application & Communication": {
      "rank": 4,
      "score": 66.7
    }
  },
  "company": "Natura & Co",
  "country": "Brazil",
  "history": [
    {
      "rank": 3,
      "month": "2026-02",
      "visibilityScore": 54.3
    },
    {
      "rank": 6,
      "month": "2026-03",
      "visibilityScore": 50
    },
    {
      "rank": 3,
      "month": "2026-04",
      "visibilityScore": 77.8
    }
  ],
  "summary": "Natura & Co is tracked across AI employer visibility rankings in the Beauty sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #3 out of 50 Beauty companies in the PerceptionX index.\n\nAI models most frequently position Natura & Co alongside L'Oréal, Natura, and Grupo Boticário when discussing Beauty employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities.\n\nNatura & Co's Visibility Score has risen from 54.3 to 64.1 across its last 4 measurements (since February 2026). Over that period it has moved ahead of Grupo Boticário. Natura has moved ahead of it. It now trails Natura by 5.1 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "naturaandco.com",
  "industry": "Beauty",
  "profileUrl": "https://employers.perceptionx.ai/company/natura-and-co",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 92.3,
    "googleAi": 76.9,
    "perplexity": 23.1
  },
  "overallRank": 42,
  "industryRank": 3,
  "mentionCount": 25,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "loreal",
      "company": "L'Oréal",
      "visibilityScore": 87.2
    },
    {
      "rank": 2,
      "slug": "natura",
      "company": "Natura",
      "visibilityScore": 69.2
    },
    {
      "rank": 4,
      "slug": "grupo-boticario",
      "company": "Grupo Boticário",
      "visibilityScore": 56.4
    },
    {
      "rank": 5,
      "slug": "avon",
      "company": "Avon",
      "visibilityScore": 53.8
    },
    {
      "rank": 6,
      "slug": "aesop",
      "company": "Aesop",
      "visibilityScore": 48.7
    }
  ],
  "otherIndustries": [
    {
      "industry": "FMCG",
      "industryRank": 17,
      "visibilityScore": 12.8
    },
    {
      "industry": "Manufacturing & Industrial",
      "industryRank": 19,
      "visibilityScore": 12.8
    },
    {
      "industry": "Retail",
      "industryRank": 33,
      "visibilityScore": 7.7
    },
    {
      "industry": "Artificial Intelligence",
      "industryRank": 51,
      "visibilityScore": 2.6
    },
    {
      "industry": "Biotechnology",
      "industryRank": 58,
      "visibilityScore": 2.6
    },
    {
      "industry": "Electronics",
      "industryRank": 65,
      "visibilityScore": 2.6
    },
    {
      "industry": "Logistics",
      "industryRank": 92,
      "visibilityScore": 2.6
    },
    {
      "industry": "Automotive",
      "industryRank": 57,
      "visibilityScore": 2.1
    }
  ],
  "visibilityScore": 64.1,
  "totalCompaniesInCountry": 1222,
  "totalCompaniesInIndustry": 50,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}