Natura — Employer Visibility Index
Natura ranks #4 of 32 Beauty employers in Brazil on the PerceptionX Employer Visibility Index (2026-07), with an AI Visibility Score of 39.6 out of 100. Across all 669 tracked employers in Brazil, Natura ranks #72.
Natura is tracked across AI employer visibility rankings in the Beauty sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #4 out of 32 Beauty companies in the PerceptionX index. AI models most frequently position Natura alongside L'Oréal, Grupo Boticário, and Natura & Co when discussing Beauty employers. The company shows strongest employer visibility in Candidate Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Application Process, Inclusion and Leadership, where competitors tend to dominate the AI narrative. This analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Theme rankings (Beauty, Brazil)
| Theme | Rank | Score |
|---|---|---|
| Social Impact | #2 | 33.3 |
| Onboarding Experience | #2 | 66.7 |
| Company Culture | #3 | 66.7 |
| Mission & Purpose | #3 | 66.7 |
| Rewards & Recognition | #3 | 66.7 |
| Security & Perks | #4 | 66.7 |
| Candidate Feedback | #5 | 33.3 |
| Interview Experience | #7 | 33.3 |
| Wellbeing & Balance | #8 | 33.3 |
| Career Opportunities | #8 | 33.3 |
| Candidate Communication | #8 | 33.3 |
| Innovation | #9 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| 2026-02 | #4 | 47.8 |
| 2026-03 | #5 | 50 |
| 2026-04 | #5 | 40.7 |
Other industries
- FMCG: ranked #9 (score 27.1)
- Retail: ranked #9 (score 15.6)
- Manufacturing & Industrial: ranked #19 (score 8.3)
- Technology: ranked #30 (score 3.1)
- Biotechnology: ranked #25 (score 2.1)
- Oil & Gas: ranked #17 (score 2.1)
- Artificial Intelligence: ranked #32 (score 2.1)
- Apparel: ranked #28 (score 2.1)
Data updated 2026-07-28. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/natura.