Employer Visibility Snapshot
Natura ranks #2 of 50 Beauty employers in Brazil on the PerceptionX Employer Visibility Index (September 2026), with an AI Visibility Score of 69.2 out of 100. Across all 1222 tracked employers in Brazil, Natura ranks #35.
AI models most frequently position Natura alongside L'Oréal, Natura & Co, and Grupo Boticário when discussing Beauty employers.
The company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Job Security, where competitors tend to dominate the AI narrative.
Natura's Visibility Score has risen from 47.8 to 69.2 across its last 4 measurements (since February 2026), climbing 2 places in the Beauty rankings. Over that period it has moved ahead of Natura & Co and Grupo Boticário. It now trails L'Oréal by 18 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-20. Machine-readable data: https://employers.perceptionx.ai/api/company/natura.
Theme rankings — Beauty, Brazil
| Theme | Rank | Score |
|---|---|---|
| Innovation | #1 | 100 |
| Mission, Purpose & Impact | #1 | 100 |
| Compensation | #2 | 100 |
| Company Culture | #2 | 100 |
| Candidate Feedback | #2 | 100 |
| Application & Communication | #3 | 66.7 |
| Onboarding | #4 | 66.7 |
| Wellbeing & Balance | #4 | 66.7 |
| Interview Experience | #4 | 66.7 |
| Inclusion | #5 | 66.7 |
| Leadership | #12 | 33.3 |
| Career Opportunities | #14 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| April 2026 | #5 | 40.7 |
| March 2026 | #5 | 50.0 |
| February 2026 | #4 | 47.8 |
FAQs
What does Natura's Employer Visibility Score mean?
Natura's Visibility Score of 69.2 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention Natura when candidates ask about Beauty employers. A higher score means greater discoverability in AI-powered job research.
How does Natura compare to competitors?
Natura ranks #2 out of 50 Beauty companies. AI most frequently mentions Natura alongside L'Oréal, Natura & Co, Grupo Boticário, Avon, Aesop. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for Natura.
How can Natura improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where Natura is underrepresented and provides strategic recommendations to close those gaps.
How often is Natura's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how Natura is described in response to candidate research queries.
Does Natura need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.