Employer Visibility Snapshot
Itaú ranks #1 of 46 Financial Services employers in Brazil on the PerceptionX Employer Visibility Index (September 2026), with an AI Visibility Score of 79.5 out of 100. Across all 1222 tracked employers in Brazil, Itaú ranks #18.
AI models most frequently position Itaú alongside Bradesco, Santander, and Nubank when discussing Finance employers.
The company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities.
Itaú's Visibility Score has risen from 70.2 to 79.5 across its last 3 measurements (since February 2026), climbing 1 place in the Finance rankings. Over that period it has moved ahead of Nubank. It currently tops this ranking.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-20. Machine-readable data: https://employers.perceptionx.ai/api/company/itau.
Theme rankings — Financial Services, Brazil
| Theme | Rank | Score |
|---|---|---|
| Compensation | #2 | 100 |
| Application & Communication | #2 | 100 |
| Innovation | #3 | 66.7 |
| Job Security | #3 | 100 |
| Company Culture | #3 | 66.7 |
| Candidate Feedback | #3 | 100 |
| Wellbeing & Balance | #3 | 66.7 |
| Career Opportunities | #3 | 100 |
| Interview Experience | #3 | 66.7 |
| Mission, Purpose & Impact | #3 | 66.7 |
| Onboarding | #4 | 66.7 |
| Inclusion | #5 | 66.7 |
| Leadership | #5 | 66.7 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| April 2026 | #2 | 77.1 |
| March 2026 | #1 | 100.0 |
| February 2026 | #2 | 63.6 |
FAQs
What does Itaú's Employer Visibility Score mean?
Itaú's Visibility Score of 79.5 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention Itaú when candidates ask about Financial Services employers. A higher score means greater discoverability in AI-powered job research.
How does Itaú compare to competitors?
Itaú ranks #1 out of 46 Financial Services companies. AI most frequently mentions Itaú alongside Bradesco, Nubank, Banco Do, Santander, Xp. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for Itaú.
How can Itaú improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where Itaú is underrepresented and provides strategic recommendations to close those gaps.
How often is Itaú's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how Itaú is described in response to candidate research queries.
Does Itaú need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.