{
  "slug": "itau",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 5,
      "score": 66.7
    },
    "Innovation": {
      "rank": 3,
      "score": 66.7
    },
    "Leadership": {
      "rank": 5,
      "score": 66.7
    },
    "Onboarding": {
      "rank": 4,
      "score": 66.7
    },
    "Compensation": {
      "rank": 2,
      "score": 100
    },
    "Job Security": {
      "rank": 3,
      "score": 100
    },
    "Company Culture": {
      "rank": 3,
      "score": 66.7
    },
    "Candidate Feedback": {
      "rank": 3,
      "score": 100
    },
    "Wellbeing & Balance": {
      "rank": 3,
      "score": 66.7
    },
    "Career Opportunities": {
      "rank": 3,
      "score": 100
    },
    "Interview Experience": {
      "rank": 3,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 3,
      "score": 66.7
    },
    "Application & Communication": {
      "rank": 2,
      "score": 100
    }
  },
  "company": "Itaú",
  "country": "Brazil",
  "history": [
    {
      "rank": 2,
      "month": "2026-02",
      "visibilityScore": 63.6
    },
    {
      "rank": 1,
      "month": "2026-03",
      "visibilityScore": 100
    },
    {
      "rank": 2,
      "month": "2026-04",
      "visibilityScore": 77.1
    }
  ],
  "summary": "Itaú is tracked across AI employer visibility rankings in the Finance sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #1 out of 76 Finance companies in the PerceptionX index.\n\nAI models most frequently position Itaú alongside Bradesco, Santander, and Nubank when discussing Finance employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities.\n\nItaú's Visibility Score has risen from 70.2 to 79.5 across its last 3 measurements (since February 2026), climbing 1 place in the Finance rankings. Over that period it has moved ahead of Nubank. It currently tops this ranking.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "ita.com",
  "industry": "Financial Services",
  "profileUrl": "https://employers.perceptionx.ai/company/itau",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 92.3,
    "googleAi": 100,
    "perplexity": 46.2
  },
  "overallRank": 18,
  "industryRank": 1,
  "mentionCount": 31,
  "topCompetitors": [
    {
      "rank": 2,
      "slug": "bradesco",
      "company": "Bradesco",
      "visibilityScore": 76.9
    },
    {
      "rank": 3,
      "slug": "nubank",
      "company": "Nubank",
      "visibilityScore": 71.8
    },
    {
      "rank": 4,
      "slug": "banco-do",
      "company": "Banco Do",
      "visibilityScore": 69.2
    },
    {
      "rank": 5,
      "slug": "santander",
      "company": "Santander",
      "visibilityScore": 69.2
    },
    {
      "rank": 6,
      "slug": "xp",
      "company": "Xp",
      "visibilityScore": 51.3
    }
  ],
  "otherIndustries": [
    {
      "industry": "Finance",
      "industryRank": 1,
      "visibilityScore": 79.5
    },
    {
      "industry": "Insurance",
      "industryRank": 5,
      "visibilityScore": 33.3
    },
    {
      "industry": "Artificial Intelligence",
      "industryRank": 16,
      "visibilityScore": 7.9
    },
    {
      "industry": "Cybersecurity",
      "industryRank": 21,
      "visibilityScore": 7.7
    },
    {
      "industry": "Technology",
      "industryRank": 20,
      "visibilityScore": 7.7
    },
    {
      "industry": "Cloud Data Platform",
      "industryRank": 27,
      "visibilityScore": 5.1
    },
    {
      "industry": "Fintech",
      "industryRank": 10,
      "visibilityScore": 5.1
    },
    {
      "industry": "Electronics",
      "industryRank": 59,
      "visibilityScore": 2.6
    },
    {
      "industry": "Media & Entertainment",
      "industryRank": 57,
      "visibilityScore": 2.6
    },
    {
      "industry": "Retail",
      "industryRank": 55,
      "visibilityScore": 2.6
    },
    {
      "industry": "Real Estate",
      "industryRank": 60,
      "visibilityScore": 2.1
    }
  ],
  "visibilityScore": 79.5,
  "totalCompaniesInCountry": 1222,
  "totalCompaniesInIndustry": 46,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}