Top 10 in Brazilian financial servicesRecommended by every AITop 10 4 times in a row

XP ranks 6th of 42 in Brazilian financial services, with a Visibility score of 61.5 out of 100. That is up 17.7 points since April 2026, when it ranked 6th of 36. Every AI recommends it for pay. Itaú leads the ranking, 20.6 points ahead of XP. It also appears in 7 other Brazilian rankings, placing joint 5th in finance.

Data updated:

Visibility61.56th of 42 in Brazilian financial services, 7.7 points behind Santander
Sentiment Does AI speak well of XP?Relevance Does it reach the people XP hires?

Rank by job function

Overall in Brazilian financial services: 6th

Ranked joint 3rd for Wealth & Asset Management in Brazil. Open a job to see who else AI recommends.

  1. Wealth & Asset Management80%Joint 3rd of 40
    ▲ 3 above its overall rankSee the Wealth & Asset Management ranking
    AI's top picksItaúBTG PactualBradesco
  2. Technology & Engineering72%4th of 41
    ▲ 2 above its overall rankSee the Technology & Engineering ranking
    AI's top picksItaúNubankBradesco
  3. Risk & Compliance67%5th of 66
    ▲ 1 above its overall rankSee the Risk & Compliance ranking
    AI's top picksItaúBradescoSantander
  4. Operations64%6th of 54
    AI's top picksItaúBradescoSantander
  5. Data & Analytics59%6th of 48
    AI's top picksItaúNubankBradesco

Score: the share of AI answers that name XP when candidates in that job ask about employers.

What candidates ask about

XP is one of AI's top picks in Brazilian financial services for pay and onboarding.

TopicDoes AI recommend XP?Who AI recommends most
PayYes, a top pickItaúBradescoSantander+2 more
InnovationYesNubankBanco Inter
LeadershipYesItaúBradescoBanco do Brasil+2 more
PurposeYesBradesco
Hiring processYesItaúBradesco
Career growthYesItaúBradescoNubank+2 more
CultureYesNubank
Work-life balanceYesNubank
InclusionYesNubankBanco do BrasilSantander
InterviewsYesItaúBradescoBanco do Brasil+1 more
OnboardingYes, a top pickItaúBradescoNubank+3 more
Job securityYesItaúBradescoBanco do Brasil+1 more
Who AI recommends most: the employers in Brazilian financial services named by the most AIs for that topic.See exactly what AI says about XP on each topic

Take control of how AI presents XP

Visibility is only the start. PerceptionX shows how AI describes XP next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.

Top five in Brazilian financial services

  1. 1Itaú82.1
  2. 2Bradesco76.9
  3. 3Nubank71.8
  4. 4Banco do Brasil69.2
  5. 4Santander69.2
See all 42

Employers near XP in Brazilian financial services

  1. 3Nubank71.8
  2. 4Banco do Brasil69.2
  3. 4Santander69.2
  4. 7BTG Pactual43.6
  5. 8Banco Inter28.2

XP in other Brazilian rankings

Questions about XP

What is XP's reputation as an employer, according to AI?

It is 6th of 42 financial services employers in Brazil. Every AI recommends it for pay.

What does XP's Visibility score mean?

It is how often AI recommends XP when job seekers ask about financial services employers in Brazil, out of 100. A higher score means candidates are more likely to hear about XP when they ask AI where to work.

How does XP compare to its competitors?

Itaú and Bradesco are recommended more often overall.

Why are Sentiment and Relevance locked?

They are part of the full picture. This page shows how often AI recommends XP. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people XP wants to hire.

How can XP improve its score?

AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.

How often is XP's data updated?

Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.

Does XP need to be a PerceptionX customer to appear here?

No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.

What does the full picture include?

Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.