XP
XP ranks 6th of 42 in Brazilian financial services, with a Visibility score of 61.5 out of 100. That is up 17.7 points since April 2026, when it ranked 6th of 36. Every AI recommends it for pay. Itaú leads the ranking, 20.6 points ahead of XP. It also appears in 7 other Brazilian rankings, placing joint 5th in finance.
What candidates ask about
XP is one of AI's top picks in Brazilian financial services for pay and onboarding.
| Topic | Does AI recommend XP? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes, a top pick | ItaúBradescoSantander+2 more | |
| Innovation | Yes | NubankBanco Inter | |
| Leadership | Yes | ItaúBradescoBanco do Brasil+2 more | |
| Purpose | Yes | Bradesco | |
| Hiring process | Yes | ItaúBradesco | |
| Career growth | Yes | ItaúBradescoNubank+2 more | |
| Culture | Yes | Nubank | |
| Work-life balance | Yes | Nubank | |
| Inclusion | Yes | NubankBanco do BrasilSantander | |
| Interviews | Yes | ItaúBradescoBanco do Brasil+1 more | |
| Onboarding | Yes, a top pick | ItaúBradescoNubank+3 more | |
| Job security | Yes | ItaúBradescoBanco do Brasil+1 more |
Take control of how AI presents XP
Visibility is only the start. PerceptionX shows how AI describes XP next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in Brazilian financial services
- 1Itaú82.1
- 2Bradesco76.9
- 3Nubank71.8
- 4Banco do Brasil69.2
- 4Santander69.2
Employers near XP in Brazilian financial services
- 3Nubank71.8
- 4Banco do Brasil69.2
- 4Santander69.2
- 7BTG Pactual43.6
- 8Banco Inter28.2
XP in other Brazilian rankings
Questions about XP
What is XP's reputation as an employer, according to AI?
It is 6th of 42 financial services employers in Brazil. Every AI recommends it for pay.
What does XP's Visibility score mean?
It is how often AI recommends XP when job seekers ask about financial services employers in Brazil, out of 100. A higher score means candidates are more likely to hear about XP when they ask AI where to work.
How does XP compare to its competitors?
Itaú and Bradesco are recommended more often overall.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends XP. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people XP wants to hire.
How can XP improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is XP's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does XP need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.