Employer Visibility Snapshot
Grupo DPSP ranks #26 of 80 Retail employers in Brazil on the PerceptionX Employer Visibility Index (September 2026), with an AI Visibility Score of 10.3 out of 100. Across all 1226 tracked employers in Brazil, Grupo DPSP ranks #289.
AI models most frequently position Grupo Dpsp alongside Magazine Luiza, C&A, and Carrefour when discussing Retail employers.
The company shows strongest employer visibility in Career Opportunities, Company Culture and Compensation. Visibility gaps exist in Application & Communication, Candidate Feedback and Inclusion, where competitors tend to dominate the AI narrative.
Grupo Dpsp's Visibility Score has risen from 3.1 to 10.3 across its last 2 measurements (since February 2026), climbing 9 places in the Retail rankings. Over that period it has moved ahead of Raia Drogasil. It now trails McDonald's by 2.5 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-27. Machine-readable data: https://employers.perceptionx.ai/api/company/grupo-dpsp.
Theme rankings — Retail, Brazil
| Theme | Rank | Score |
|---|---|---|
| Onboarding | #12 | 33.3 |
| Company Culture | #13 | 33.3 |
| Compensation | #14 | 33.3 |
| Career Opportunities | #17 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| February 2026 | #35 | 3.1 |
FAQs
What does Grupo DPSP's Employer Visibility Score mean?
Grupo DPSP's Visibility Score of 10.3 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention Grupo DPSP when candidates ask about Retail employers. A higher score means greater discoverability in AI-powered job research.
How does Grupo DPSP compare to competitors?
Grupo DPSP ranks #26 out of 80 Retail companies. AI most frequently mentions Grupo DPSP alongside Magazine Luiza, C&A, Carrefour, Grupo Pão de Açúcar, Lojas Americanas. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for Grupo DPSP.
How can Grupo DPSP improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where Grupo DPSP is underrepresented and provides strategic recommendations to close those gaps.
How often is Grupo DPSP's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how Grupo DPSP is described in response to candidate research queries.
Does Grupo DPSP need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.