Swiss Re ranks joint 23rd of 60 in UK insurance, with a Visibility score of 5.1 out of 100. That is up 3.0 points since April 2026, when it ranked 27th of 52. AI recommends it most for culture and pay. Aviva leads the ranking, 74.4 points ahead of Swiss Re. AI also ranks it in 16 other countries, best placed 2nd in Switzerland.

Data updated:

Visibility5.1โ–ฒ 4Joint 23rd of 60 in UK insurance, 2.6 points behind QBE
Sentiment Does AI speak well of Swiss Re?Relevance Does it reach the people Swiss Re hires?

Rank by country

Visibility in insurance in each country. Open a country for AI's other picks and the topics behind the score.

  1. Switzerland89.72nd of 23
    AI's top picks thereZurichAXAHelvetia
    Top pick forPayInnovationLeadership
  2. Ireland10.3Joint 13th of 34
    AI's top picks thereAvivaAllianzZurich
    Strongest onPayCareer growthJob security
    Not mentioned forInnovationLeadershipPurpose
  3. Singapore10.3Joint 13th of 29
    AI's top picks thereAIAManulifePrudential
    Strongest onPayHiring processCareer growth
    Not mentioned forInnovationLeadershipPurpose
  4. Mexico7.7Joint 12th of 33
    AI's top picks thereAXAMapfreZurich
    Strongest onCareer growthWork-life balanceInterviews
    Not mentioned forPayInnovationLeadership
  5. Sweden7.7Joint 12th of 29
    AI's top picks thereLรคnsfรถrsรคkringarIf P&C InsuranceHandelsbanken
    Strongest onInnovationHiring processCareer growth
    Not mentioned forPayLeadershipPurpose
  6. Australia5.1Joint 16th of 39
    AI's top picks thereIAGQBE Insurance GroupAllianz
    Strongest onCareer growthJob security
    Not mentioned forPayInnovationLeadership
  7. Denmark5.1Joint 9th of 27
    AI's top picks thereZurichAllianzGjensidige
    Top pick forCareer growth
    Not mentioned forPayInnovationLeadership
  8. France5.1Joint 18th of 53
    AI's top picks thereAXAGroupamaAllianz
    Strongest onPurposeOnboarding
    Not mentioned forPayInnovationLeadership
  9. Saudi Arabia5.1Joint 4th of 26
    AI's top picks thereAXAAllianzChubb
    Top pick forInnovation
    Not mentioned forPayLeadershipPurpose
  10. United Kingdom5.1Joint 23rd of 60
    โ–ฒ 4
    AI's top picks thereAvivaDirect LineAXA
    Strongest onPayCulture
    Not mentioned forInnovationLeadershipPurpose
  11. Canada2.6Joint 18th of 31
    AI's top picks thereManulifeSun LifeIntact Financial
    Strongest onCareer growth
    Not mentioned forPayInnovationLeadership
  12. China2.6Joint 22nd of 54
    AI's top picks therePing AnPICCChina Life Insurance
    Strongest onCulture
    Not mentioned forPayInnovationLeadership
  13. Japan2.6Joint 28th of 41
    AI's top picks thereNippon LifeTokio MarineDai-ichi Life
    Strongest onPay
    Not mentioned forInnovationLeadershipPurpose
  14. Netherlands2.6Joint 19th of 33
    AI's top picks thereAchmeaNN GroupNationale-Nederlanden
    Strongest onCareer growth
    Not mentioned forPayInnovationLeadership
  15. Norway2.6Joint 8th of 17
    AI's top picks thereGjensidigeDNBIf P&C Insurance
    Strongest onCareer growth
    Not mentioned forPayInnovationLeadership
  16. Spain2.6Joint 16th of 23
    AI's top picks thereMapfreAXAAllianz
    Strongest onCareer growth
    Not mentioned forPayInnovationLeadership
  17. United Arab Emirates2.6Joint 50th of 132
    AI's top picks thereEmirates NBDFirst Abu Dhabi BankHSBC
    Strongest onJob security
    Not mentioned forPayInnovationLeadership

Visibility score out of 100, in the same industry wherever Swiss Re is ranked in it.

Rank by job function

Overall in UK insurance: joint 23rd

Swiss Re is outside the top 10 for every job function in UK insurance. Open a job to see who else AI recommends.

  1. Underwriting & Actuarial28%Outside top 10
    AI's top picksAvivaZurichDirect Line
  2. Claims0%Not named
    AI's top picksAvivaDirect LineRSA
  3. Customer Service0%Not named
    AI's top picksAvivaDirect LineLV=
  4. Sales & Distribution0%Not named
    AI's top picksAvivaDirect LineZurich
  5. Technology0%Not named
    AI's top picksAvivaDirect LineZurich

Score: the share of AI answers that name Swiss Re when candidates in that job ask about employers.

What candidates ask about

Swiss Re is not AI's top pick in UK insurance for any topic yet. AI does not recommend Swiss Re at all for innovation, leadership, purpose, hiring process, career growth, work-life balance, inclusion, interviews, onboarding and job security.

TopicDoes AI recommend Swiss Re?Who AI recommends most
PayYesAvivaZurich
InnovationNot mentionedAvivaDirect LineRSA+1 more
LeadershipNot mentionedAvivaHiscox
PurposeNot mentionedAviva
Hiring processNot mentionedAviva
Career growthNot mentionedAvivaDirect LineAXA+3 more
CultureYesAvivaDirect LineAXA+2 more
Work-life balanceNot mentionedAvivaDirect LineAXA+3 more
InclusionNot mentionedAviva
InterviewsNot mentionedAXAHiscox
OnboardingNot mentionedAvivaDirect LineRSA+2 more
Job securityNot mentionedAvivaAXAZurich+4 more
Who AI recommends most: the employers in UK insurance named by the most AIs for that topic.See exactly what AI says about Swiss Re on each topic

Take control of how AI presents Swiss Re

Visibility is only the start. PerceptionX shows how AI describes Swiss Re next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.

Top five in UK insurance

  1. 1Aviva79.5
  2. 2Direct Line59.0
  3. 3AXA56.4
  4. 3RSA56.4
  5. 5Zurich53.8
See all 60

Employers near Swiss Re in UK insurance

  1. 23Aegon5.1
  2. 23Ageas5.1
  3. 23Chubb5.1
  4. 23Churchill5.1
  5. 23Covรฉa Insurance5.1

Read our article: Top insurance companies to work for โ†’

Questions about Swiss Re

What is Swiss Re's reputation as an employer, according to AI?

It is joint 23rd of 60 insurance employers in the UK. AI recommends it most for culture and pay.

What does Swiss Re's Visibility score mean?

It is how often AI recommends Swiss Re when job seekers ask about insurance employers in the UK, out of 100. A higher score means candidates are more likely to hear about Swiss Re when they ask AI where to work.

How does Swiss Re compare to its competitors?

Aviva and Direct Line are recommended more often overall.

Why are Sentiment and Relevance locked?

They are part of the full picture. This page shows how often AI recommends Swiss Re. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Swiss Re wants to hire.

How can Swiss Re improve its score?

AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.

How often is Swiss Re's data updated?

Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.

Does Swiss Re need to be a PerceptionX customer to appear here?

No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.

What does the full picture include?

Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.