{
  "slug": "natura",
  "month": "2026-07",
  "themes": {
    "Innovation": {
      "rank": 9,
      "score": 33.3
    },
    "Social Impact": {
      "rank": 2,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 3,
      "score": 66.7
    },
    "Security & Perks": {
      "rank": 4,
      "score": 66.7
    },
    "Mission & Purpose": {
      "rank": 3,
      "score": 66.7
    },
    "Candidate Feedback": {
      "rank": 5,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 8,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 8,
      "score": 33.3
    },
    "Interview Experience": {
      "rank": 7,
      "score": 33.3
    },
    "Onboarding Experience": {
      "rank": 2,
      "score": 66.7
    },
    "Rewards & Recognition": {
      "rank": 3,
      "score": 66.7
    },
    "Candidate Communication": {
      "rank": 8,
      "score": 33.3
    }
  },
  "company": "Natura",
  "country": "Brazil",
  "history": [
    {
      "rank": 4,
      "month": "2026-02",
      "visibilityScore": 47.8
    },
    {
      "rank": 5,
      "month": "2026-03",
      "visibilityScore": 50
    },
    {
      "rank": 5,
      "month": "2026-04",
      "visibilityScore": 40.7
    }
  ],
  "summary": "Natura is tracked across AI employer visibility rankings in the Beauty sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #4 out of 32 Beauty companies in the PerceptionX index.\n\nAI models most frequently position Natura alongside L'Oréal, Grupo Boticário, and Natura & Co when discussing Beauty employers.\n\nThe company shows strongest employer visibility in Candidate Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Application Process, Inclusion and Leadership, where competitors tend to dominate the AI narrative.\n\nThis analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "natura.com",
  "industry": "Beauty",
  "profileUrl": "https://employers.perceptionx.ai/company/natura",
  "lastUpdated": "2026-07-28",
  "modelScores": {
    "chatgpt": 37.5,
    "googleAi": 25,
    "perplexity": 56.3
  },
  "overallRank": 72,
  "industryRank": 4,
  "mentionCount": 19,
  "otherIndustries": [
    {
      "industry": "FMCG",
      "industryRank": 9,
      "visibilityScore": 27.1
    },
    {
      "industry": "Retail",
      "industryRank": 9,
      "visibilityScore": 15.6
    },
    {
      "industry": "Manufacturing & Industrial",
      "industryRank": 19,
      "visibilityScore": 8.3
    },
    {
      "industry": "Technology",
      "industryRank": 30,
      "visibilityScore": 3.1
    },
    {
      "industry": "Biotechnology",
      "industryRank": 25,
      "visibilityScore": 2.1
    },
    {
      "industry": "Oil & Gas",
      "industryRank": 17,
      "visibilityScore": 2.1
    },
    {
      "industry": "Artificial Intelligence",
      "industryRank": 32,
      "visibilityScore": 2.1
    },
    {
      "industry": "Apparel",
      "industryRank": 28,
      "visibilityScore": 2.1
    }
  ],
  "visibilityScore": 39.6,
  "totalCompaniesInCountry": 669,
  "totalCompaniesInIndustry": 32,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}