Orkla
Orkla ranks 1st of 26 in Norwegian FMCG, with a Visibility score of 97.4 out of 100. This is the first measurement of this ranking, so there is no earlier score to compare. Every AI recommends it for pay, innovation and leadership, among others. It leads 38.4 points ahead of Nestlé. It also appears in 5 other Norwegian rankings, placing 6th in beauty.
Rank by country
Visibility in FMCG in each country. Open a country for AI's other picks and the topics behind the score.
- Closest rivalsNestléUnileverNorgesGruppenTop pick forPayInnovationLeadership
- Closest rivalsProcter & GambleUnileverNestléTop pick forPayInnovationLeadership
- AI's top picks thereArla FoodsCarlsbergUnileverStrongest onPayInnovationLeadershipNot mentioned forPurposeInclusionJob security
Visibility score out of 100, in the same industry wherever Orkla is ranked in it.
Rank by job function
Overall in Norwegian FMCG: 1stRanked 1st for Research & Development in Norway. Open a job to see who else AI recommends.
- Closest rivalsNestléUnilever
- Closest rivalsNestléUnilever
- Closest rivalsNestléUnilever
- Closest rivalsUnileverNestlé
- Closest rivalsUnileverNestlé
Score: the share of AI answers that name Orkla when candidates in that job ask about employers.
What candidates ask about
Orkla is one of AI's top picks in Norwegian FMCG for pay, innovation, leadership, purpose, hiring process, career growth, culture, work-life balance, inclusion, interviews and job security.
| Topic | Does AI recommend Orkla? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes, a top pick | Orkla | |
| Innovation | Yes, a top pick | Orkla | |
| Leadership | Yes, a top pick | Orkla | |
| Purpose | Yes, a top pick | Orkla | |
| Hiring process | Yes, a top pick | Orkla | |
| Career growth | Yes, a top pick | OrklaNorgesGruppen | |
| Culture | Yes, a top pick | Orkla | |
| Work-life balance | Yes, a top pick | Orkla | |
| Inclusion | Yes, a top pick | Orkla | |
| Interviews | Yes, a top pick | OrklaNestléUnilever+2 more | |
| Onboarding | Yes | Nestlé | |
| Job security | Yes, a top pick | Orkla |
Take control of how AI presents Orkla
Visibility is only the start. PerceptionX shows how AI describes Orkla next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in Norwegian FMCG
- 1Orkla97.4
- 2Nestlé59.0
- 3Unilever56.4
- 4NorgesGruppen38.5
- 4Procter & Gamble38.5
Orkla in other Norwegian rankings
Questions about Orkla
What is Orkla's reputation as an employer, according to AI?
It is 1st of 26 FMCG employers in Norway. Every AI recommends it for pay, innovation and leadership, among others.
What does Orkla's Visibility score mean?
It is how often AI recommends Orkla when job seekers ask about FMCG employers in Norway, out of 100. A higher score means candidates are more likely to hear about Orkla when they ask AI where to work.
How does Orkla compare to its competitors?
Orkla is the Norwegian FMCG employer AI recommends most for pay and innovation.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends Orkla. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Orkla wants to hire.
How can Orkla improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is Orkla's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does Orkla need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.