Xtep

Apparel

Xtep's rank in China

🇨🇳 China
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Xtep ranks joint 24th of 75 in Chinese apparel, with a Visibility score of 5.1 out of 100. It was not in this ranking in April 2026, when the list had 39 employers. AI recommends it most for the hiring process and pay. Nike leads the ranking, 51.3 points ahead of Xtep. Shenzhou sits 2.6 points above it, and 361 Degrees 2.5 points below.

Data updated:

Visibility5.1Joint 24th of 75 in Chinese apparel, 2.6 points behind Shenzhou
Sentiment Does AI speak well of Xtep?Relevance Does it reach the people Xtep hires?

Rank by job function

Overall in Chinese apparel: joint 24th

Xtep is outside the top 10 for every job function in Chinese apparel. Open a job to see who else AI recommends.

  1. E-commerce & Digital8%Outside top 10
    AI's top picksLi-NingNikeUniqlo
  2. Marketing8%Outside top 10
    AI's top picksNikeadidasH&M
  3. Design8%Outside top 10
    AI's top picksNikeadidasH&M
  4. Retail Operations5%Outside top 10
    AI's top picksNikeH&Madidas
  5. Supply Chain0%Not named
    AI's top picksadidasNikeH&M

Score: the share of AI answers that name Xtep when candidates in that job ask about employers.

What candidates ask about

Xtep is not AI's top pick in Chinese apparel for any topic yet. AI does not recommend Xtep at all for innovation, leadership, purpose, career growth, culture, work-life balance, inclusion, interviews, onboarding and job security.

TopicDoes AI recommend Xtep?Who AI recommends most
PayYesDiorGucciLVMH+1 more
InnovationNot mentionedAnta SportsLi-NingBosideng
LeadershipNot mentionedAnta SportsYoungor
PurposeNot mentionedAnta SportsPatagonia
Hiring processYesNikeH&Madidas+1 more
Career growthNot mentionedAnta SportsLi-Ning
CultureNot mentionedNikeH&Madidas+1 more
Work-life balanceNot mentionedNikeZara
InclusionNot mentionedNikeH&M
InterviewsNot mentionedadidas
OnboardingNot mentionedH&M
Job securityNot mentionedYoungor
Who AI recommends most: the employers in Chinese apparel named by the most AIs for that topic.See exactly what AI says about Xtep on each topic

Take control of how AI presents Xtep

Visibility is only the start. PerceptionX shows how AI describes Xtep next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.

Top five in Chinese apparel

  1. 1Nike56.4
  2. 2H&M53.8
  3. 2adidas53.8
  4. 4Anta Sports43.6
  5. 5Li-Ning38.5
See all 75

Employers near Xtep in Chinese apparel

  1. 24Alibaba5.1
  2. 24Bestseller5.1
  3. 24Burberry5.1
  4. 24Chanel5.1
  5. 24Decathlon5.1

Questions about Xtep

What is Xtep's reputation as an employer, according to AI?

It is joint 24th of 75 apparel employers in China. AI recommends it most for the hiring process and pay.

What does Xtep's Visibility score mean?

It is how often AI recommends Xtep when job seekers ask about apparel employers in China, out of 100. A higher score means candidates are more likely to hear about Xtep when they ask AI where to work.

How does Xtep compare to its competitors?

Nike and H&M are recommended more often overall.

Why are Sentiment and Relevance locked?

They are part of the full picture. This page shows how often AI recommends Xtep. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Xtep wants to hire.

How can Xtep improve its score?

AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.

How often is Xtep's data updated?

Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.

Does Xtep need to be a PerceptionX customer to appear here?

No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.

What does the full picture include?

Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.