Xtep — Employer Visibility Index
Xtep ranks #42 of 90 Apparel employers in China on the PerceptionX Employer Visibility Index (2026-08), with an AI Visibility Score of 5.1 out of 100. Across all 1397 tracked employers in China, Xtep ranks #575.
AI models most frequently position Xtep alongside Adidas, Nike, and H & M when discussing Apparel employers.
The company shows strongest employer visibility in Application & Communication and Compensation. Visibility gaps exist in Candidate Feedback, Career Opportunities and Company Culture, where competitors tend to dominate the AI narrative.
Xtep's Visibility Score has risen from 2.9 to 5.1 across its last 2 measurements (since February 2026), slipping 9 places in the Apparel rankings. Over that period it has moved ahead of Avery Dennison and Coach. It now trails Shenzhou by 2.6 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Theme rankings (Apparel, China)
| Theme | Rank | Score |
|---|---|---|
| Application & Communication | #13 | 33.3 |
| Compensation | #44 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| 2026-02 | #33 | 2.9 |
Top Apparel employers in China
- #1 Adidas (score 53.8)
- #2 Nike (score 53.8)
- #3 H & M (score 48.7)
- #4 Uniqlo (score 38.5)
- #5 Zara (score 33.3)
Data updated 2026-08-13. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/xtep.