Redfin
Redfin ranks joint 4th of 106 in US real estate, with a Visibility score of 35.4 out of 100. This is the first measurement of this ranking, so there is no earlier score to compare. Every AI recommends it for innovation. Keller Williams leads the ranking, 12.5 points ahead of Redfin. AI also ranks it in 1 other country, best placed 22nd in Canada.
Rank by country
Visibility in real estate in each country. Open a country for AI's other picks and the topics behind the score.
- AI's top picks thereKeller WilliamsCBREJLLTop pick forInnovationInterviewsNot mentioned forLeadershipInclusion
- AI's top picks thereCBREJLLRE/MAXStrongest onInnovationNot mentioned forPayLeadershipPurpose
Visibility score out of 100, in the same industry wherever Redfin is ranked in it.
Rank by job function
Overall in US real estate: joint 4thRanked joint 5th for Brokerage & Sales in the US. Open a job to see who else AI recommends.
- AI's top picksKeller WilliamsCompassRE/MAX
- AI's top picksBlackstoneBrookfieldPrologis
- AI's top picksHinesRelated CompaniesSkanska
Score: the share of AI answers that name Redfin when candidates in that job ask about employers.
What candidates ask about
Redfin is one of AI's top picks in US real estate for innovation and interviews. AI does not recommend Redfin at all for leadership and inclusion.
| Topic | Does AI recommend Redfin? | Who AI recommends most | |
|---|---|---|---|
| Innovation | Yes, a top pick | RedfinCompassZillow+1 more | |
| Leadership | Not mentioned | CBREeXp RealtyColdwell Banker+1 more | |
| Career growth | Yes | Keller WilliamsCBREJLL+3 more | |
| Culture | Yes | Keller Williams | |
| Work-life balance | Yes | Hines | |
| Inclusion | Not mentioned | Cushman & WakefieldHinesColdwell Banker | |
| Interviews | Yes, a top pick | Keller WilliamsCBREJLL+6 more |
Take control of how AI presents Redfin
Visibility is only the start. PerceptionX shows how AI describes Redfin next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in US real estate
- 1Keller Williams47.9
- 2CBRE45.8
- 3JLL41.7
- 4Prologis35.4
- 4Redfin35.4
Questions about Redfin
What is Redfin's reputation as an employer, according to AI?
It is joint 4th of 106 real estate employers in the US. Every AI recommends it for innovation.
What does Redfin's Visibility score mean?
It is how often AI recommends Redfin when job seekers ask about real estate employers in the US, out of 100. A higher score means candidates are more likely to hear about Redfin when they ask AI where to work.
How does Redfin compare to its competitors?
Keller Williams and CBRE are recommended more often overall.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends Redfin. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Redfin wants to hire.
How can Redfin improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is Redfin's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does Redfin need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.