Employer Visibility Snapshot
Coldwell Banker ranks #10 of 106 Real Estate employers in United States on the PerceptionX Employer Visibility Index (March 2026), with an AI Visibility Score of 27.1 out of 100. Across all 1307 tracked employers in United States, Coldwell Banker ranks #230.
AI models most frequently position Coldwell Banker alongside Keller Williams, CBRE, and JLL when discussing Real Estate employers.
The company shows strongest employer visibility in Application Process, Candidate Communication and Candidate Feedback. Visibility gaps exist in Career Opportunities, Innovation and Interview Experience, where competitors tend to dominate the AI narrative.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-10-18. Machine-readable data: https://employers.perceptionx.ai/api/company/coldwell-banker.
Theme rankings — Real Estate, United States
| Theme | Rank | Score |
|---|---|---|
| Inclusion | #1 | 66.7 |
| Leadership | #2 | 66.7 |
| Onboarding Experience | #2 | 66.7 |
| Application Process | #3 | 33.3 |
| Candidate Feedback | #6 | 33.3 |
| Candidate Communication | #8 | 33.3 |
| Company Culture | #12 | 33.3 |
| Security & Perks | #12 | 33.3 |
| Rewards & Recognition | #12 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| March 2026 | #10 | 27.1 |
FAQs
What does Coldwell Banker's Employer Visibility Score mean?
Coldwell Banker's Visibility Score of 27.1 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention Coldwell Banker when candidates ask about Real Estate employers. A higher score means greater discoverability in AI-powered job research.
How does Coldwell Banker compare to competitors?
Coldwell Banker ranks #10 out of 106 Real Estate companies. AI most frequently mentions Coldwell Banker alongside Keller Williams, CBRE, JLL, Prologis, Redfin. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for Coldwell Banker.
How can Coldwell Banker improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where Coldwell Banker is underrepresented and provides strategic recommendations to close those gaps.
How often is Coldwell Banker's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how Coldwell Banker is described in response to candidate research queries.
Does Coldwell Banker need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.