Zillow — Employer Visibility Index
Zillow ranks #13 of 106 Real Estate employers in United States on the PerceptionX Employer Visibility Index (2026-03), with an AI Visibility Score of 25 out of 100. Across all 944 tracked employers in United States, Zillow ranks #205.
Zillow is tracked across AI employer visibility rankings in the Real Estate sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #13 out of 105 Real Estate companies in the PerceptionX index. AI models most frequently position Zillow alongside Keller Williams, Cbre, and Jll when discussing Real Estate employers. The company shows strongest employer visibility in Application Process, Candidate Feedback and Company Culture. Visibility gaps exist in Candidate Communication, Career Opportunities and Mission & Purpose, where competitors tend to dominate the AI narrative. This analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Theme rankings (Real Estate, United States)
| Theme | Rank | Score |
|---|---|---|
| Candidate Feedback | #3 | 66.7 |
| Innovation | #4 | 100 |
| Leadership | #4 | 66.7 |
| Interview Experience | #15 | 33.3 |
| Inclusion | #17 | 33.3 |
| Application Process | #18 | 33.3 |
| Wellbeing & Balance | #22 | 33.3 |
| Company Culture | #27 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| 2026-03 | #13 | 25 |
Data updated 2026-07-28. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/zillow.