Employer Visibility Snapshot
Zillow ranks #13 of 106 Real Estate employers in United States on the PerceptionX Employer Visibility Index (March 2026), with an AI Visibility Score of 25.0 out of 100. Across all 1451 tracked employers in United States, Zillow ranks #237.
AI models most frequently position Zillow alongside Keller Williams, CBRE, and JLL when discussing Real Estate employers.
The company shows strongest employer visibility in Application Process, Candidate Feedback and Company Culture. Visibility gaps exist in Candidate Communication, Career Opportunities and Mission & Purpose, where competitors tend to dominate the AI narrative.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-20. Machine-readable data: https://employers.perceptionx.ai/api/company/zillow.
Theme rankings — Real Estate, United States
| Theme | Rank | Score |
|---|---|---|
| Candidate Feedback | #3 | 66.7 |
| Innovation | #4 | 100 |
| Leadership | #4 | 66.7 |
| Interview Experience | #15 | 33.3 |
| Inclusion | #17 | 33.3 |
| Application Process | #18 | 33.3 |
| Wellbeing & Balance | #22 | 33.3 |
| Company Culture | #27 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| March 2026 | #13 | 25.0 |
FAQs
What does Zillow's Employer Visibility Score mean?
Zillow's Visibility Score of 25.0 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention Zillow when candidates ask about Real Estate employers. A higher score means greater discoverability in AI-powered job research.
How does Zillow compare to competitors?
Zillow ranks #13 out of 106 Real Estate companies. AI most frequently mentions Zillow alongside Keller Williams, CBRE, JLL, Prologis, Redfin. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for Zillow.
How can Zillow improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where Zillow is underrepresented and provides strategic recommendations to close those gaps.
How often is Zillow's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how Zillow is described in response to candidate research queries.
Does Zillow need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.