Employer Visibility Snapshot
Keller Williams ranks #1 of 106 Real Estate employers in United States on the PerceptionX Employer Visibility Index (March 2026), with an AI Visibility Score of 47.9 out of 100. Across all 1307 tracked employers in United States, Keller Williams ranks #141.
AI models most frequently position Keller Williams alongside CBRE, JLL, and Prologis when discussing Real Estate employers.
The company shows strongest employer visibility in Application Process, Candidate Communication and Candidate Feedback. Visibility gaps exist in Innovation and Social Impact, where competitors tend to dominate the AI narrative.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-10-18. Machine-readable data: https://employers.perceptionx.ai/api/company/keller-williams.
Theme rankings — Real Estate, United States
| Theme | Rank | Score |
|---|---|---|
| Company Culture | #1 | 100 |
| Candidate Feedback | #1 | 66.7 |
| Rewards & Recognition | #1 | 100 |
| Onboarding Experience | #3 | 66.7 |
| Security & Perks | #5 | 66.7 |
| Career Opportunities | #6 | 66.7 |
| Interview Experience | #10 | 33.3 |
| Inclusion | #12 | 33.3 |
| Application Process | #12 | 33.3 |
| Wellbeing & Balance | #13 | 33.3 |
| Mission & Purpose | #16 | 33.3 |
| Candidate Communication | #16 | 33.3 |
| Leadership | #20 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| March 2026 | #1 | 47.9 |
FAQs
What does Keller Williams's Employer Visibility Score mean?
Keller Williams's Visibility Score of 47.9 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention Keller Williams when candidates ask about Real Estate employers. A higher score means greater discoverability in AI-powered job research.
How does Keller Williams compare to competitors?
Keller Williams ranks #1 out of 106 Real Estate companies. AI most frequently mentions Keller Williams alongside CBRE, JLL, Prologis, Redfin, Cushman & Wakefield. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for Keller Williams.
How can Keller Williams improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where Keller Williams is underrepresented and provides strategic recommendations to close those gaps.
How often is Keller Williams's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how Keller Williams is described in response to candidate research queries.
Does Keller Williams need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.