Xero
Xero ranks 8th of 44 in Australian enterprise software, with a Visibility score of 43.6 out of 100. This is the first measurement of this ranking, so there is no earlier score to compare. Every AI recommends it for leadership and purpose. Atlassian leads the ranking, 46.1 points ahead of Xero. It also appears in 5 other Australian rankings, placing joint 7th in fintech.
Rank by country
Visibility in enterprise software in each country. Open a country for AI's other picks and the topics behind the score.
- AI's top picks thereAtlassianSalesforceMicrosoftTop pick forLeadershipPurposeNot mentioned forInclusion
- AI's top picks thereMicrosoftSalesforceSAPStrongest onLeadershipPurposeNot mentioned forPayInnovationHiring process
- AI's top picks thereSalesforceMicrosoftSAPStrongest onInclusionNot mentioned forPayInnovationLeadership
Visibility score out of 100, in the same industry wherever Xero is ranked in it.
Rank by job function
Overall in Australian enterprise software: 8thRanked 7th for Software Engineering in Australia. Open a job to see who else AI recommends.
- AI's top picksAtlassianMicrosoftSalesforce
- AI's top picksSalesforceAtlassianMicrosoft
- AI's top picksAtlassianSalesforceMicrosoft
- AI's top picksMicrosoftSalesforceSAP
- AI's top picksMicrosoftSalesforceAtlassian
Score: the share of AI answers that name Xero when candidates in that job ask about employers.
What candidates ask about
Xero is one of AI's top picks in Australian enterprise software for leadership and purpose. AI does not recommend Xero at all for inclusion.
| Topic | Does AI recommend Xero? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes | AtlassianSalesforceMicrosoft+2 more | |
| Innovation | Yes | AtlassianSalesforceMicrosoft+1 more | |
| Leadership | Yes, a top pick | AtlassianXero | |
| Purpose | Yes, a top pick | AtlassianXero | |
| Hiring process | Yes | AtlassianSalesforceMicrosoft+1 more | |
| Career growth | Yes | SalesforceMicrosoftSAP | |
| Culture | Yes | Atlassian | |
| Work-life balance | Yes | AtlassianSalesforceMicrosoft+2 more | |
| Inclusion | Not mentioned | AtlassianSalesforceMicrosoft+1 more | |
| Interviews | Yes | AtlassianSalesforceMicrosoft+3 more | |
| Onboarding | Yes | SalesforceMicrosoftSAP | |
| Job security | Yes | SalesforceMicrosoftSAP+2 more |
Take control of how AI presents Xero
Visibility is only the start. PerceptionX shows how AI describes Xero next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in Australian enterprise software
- 1Atlassian89.7
- 2Salesforce84.6
- 3Microsoft82.1
- 4SAP74.4
- 5Oracle53.8
Employers near Xero in Australian enterprise software
- 6ServiceNow51.3
- 7Canva46.2
- 9IBM30.8
- 10Google28.2
- 10Workday28.2
Xero in other Australian rankings
Read our article: Top enterprise software companies to work for →
Questions about Xero
What is Xero's reputation as an employer, according to AI?
It is 8th of 44 enterprise software employers in Australia. Every AI recommends it for leadership and purpose.
What does Xero's Visibility score mean?
It is how often AI recommends Xero when job seekers ask about enterprise software employers in Australia, out of 100. A higher score means candidates are more likely to hear about Xero when they ask AI where to work.
How does Xero compare to its competitors?
Atlassian and Salesforce are recommended more often overall.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends Xero. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Xero wants to hire.
How can Xero improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is Xero's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does Xero need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.