{
  "slug": "under-armour",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 18,
      "score": 33.3
    },
    "Innovation": {
      "rank": 4,
      "score": 66.7
    },
    "Leadership": {
      "rank": 2,
      "score": 100
    },
    "Onboarding": {
      "rank": 14,
      "score": 33.3
    },
    "Compensation": {
      "rank": 5,
      "score": 66.7
    },
    "Job Security": {
      "rank": 24,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 6,
      "score": 66.7
    },
    "Wellbeing & Balance": {
      "rank": 13,
      "score": 33.3
    },
    "Career Opportunities": {
      "rank": 3,
      "score": 66.7
    },
    "Interview Experience": {
      "rank": 11,
      "score": 33.3
    }
  },
  "company": "Under Armour",
  "country": "United States",
  "history": [
    {
      "rank": 6,
      "month": "2026-01",
      "visibilityScore": 31.6
    },
    {
      "rank": 8,
      "month": "2026-02",
      "visibilityScore": 19.6
    },
    {
      "rank": 30,
      "month": "2026-04",
      "visibilityScore": 6.3
    }
  ],
  "summary": "Under Armour is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it appears frequently in employer-related queries — ranking #4 out of 77 Apparel companies in the PerceptionX index.\n\nAI models most frequently position Under Armour alongside Nike, Lululemon, and Patagonia when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Candidate Feedback, Career Opportunities and Compensation. Visibility gaps exist in Application & Communication, Company Culture and Mission, Purpose & Impact, where competitors tend to dominate the AI narrative.\n\nUnder Armour's Visibility Score has risen from 31.6 to 41 across its last 4 measurements (since January 2026), climbing 2 places in the Apparel rankings. Over that period it has moved ahead of Gap and American Eagle Outfitters. It now trails Patagonia by 10.3 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "underarmour.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/under-armour",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 76.9,
    "googleAi": 38.5,
    "perplexity": 7.7
  },
  "overallRank": 152,
  "industryRank": 4,
  "mentionCount": 16,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "nike",
      "company": "Nike",
      "visibilityScore": 69.2
    },
    {
      "rank": 2,
      "slug": "lululemon",
      "company": "Lululemon",
      "visibilityScore": 53.8
    },
    {
      "rank": 3,
      "slug": "patagonia",
      "company": "Patagonia",
      "visibilityScore": 51.3
    },
    {
      "rank": 5,
      "slug": "gap",
      "company": "Gap",
      "visibilityScore": 35.9
    },
    {
      "rank": 6,
      "slug": "adidas",
      "company": "Adidas",
      "visibilityScore": 33.3
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 41,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 77,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}