Sky
Sky ranks 3rd of 76 in UK media and entertainment, with a Visibility score of 82.1 out of 100. In April 2026 it ranked 3rd of 61. The list is a different size now, so the scores are not compared directly. Every AI recommends it for work-life balance, leadership and purpose, among others. BBC leads the ranking, 2.5 points ahead of Sky.
Rank by country
Visibility in media and entertainment in each country. Open a country for AI's other picks and the topics behind the score.
- Closest rivalsMediasetNetflixAmazonTop pick forPayInnovationLeadership
- AI's top picks thereBBCITVWarner Bros. DiscoveryTop pick forInnovationLeadershipPurpose
- AI's top picks thereVirgin MediaGoogleMetaTop pick forPayInnovationPurposeNot mentioned forCultureInclusion
- AI's top picks thereRTLProSiebenSat.1Axel SpringerTop pick forOnboardingJob securityNot mentioned forPayInnovationLeadership
- AI's top picks thereVivoClaroTelefónicaStrongest onInnovationInterviewsNot mentioned forPayLeadershipPurpose
- AI's top picks thereRTL NederlandBanijayNetflixStrongest onCareer growthNot mentioned forPayInnovationLeadership
- AI's top picks thereMBCOSNDubai MediaStrongest onWork-life balanceNot mentioned forPayInnovationLeadership
Visibility score out of 100, in the same industry wherever Sky is ranked in it.
Rank by job function
Overall in UK media and entertainment: 3rdRanked joint 1st for Technology & Engineering in the UK. Open a job to see who else AI recommends.
- Closest rivalsBBCITV
- Closest rivalsITVBBC
- AI's top picksBBCITVNetflix
- AI's top picksBBCITVNetflix
- AI's top picksBBCITVChannel 4
Score: the share of AI answers that name Sky when candidates in that job ask about employers.
What candidates ask about
Sky is one of AI's top picks in UK media and entertainment for innovation, leadership, purpose, career growth, culture, work-life balance, inclusion, onboarding and job security.
| Topic | Does AI recommend Sky? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes | BBCNetflixAmazon | |
| Innovation | Yes, a top pick | BBCITVSky+1 more | |
| Leadership | Yes, a top pick | BBCITVSky | |
| Purpose | Yes, a top pick | BBCITVSky | |
| Hiring process | Yes | BBCITV | |
| Career growth | Yes, a top pick | BBCITVSky | |
| Culture | Yes, a top pick | BBCITVSky | |
| Work-life balance | Yes, a top pick | Sky | |
| Inclusion | Yes, a top pick | BBCITVSky+1 more | |
| Interviews | Yes | ITVWarner Bros. DiscoveryChannel 4+2 more | |
| Onboarding | Yes, a top pick | BBCITVSky+2 more | |
| Job security | Yes, a top pick | BBCITVSky+1 more |
Take control of how AI presents Sky
Visibility is only the start. PerceptionX shows how AI describes Sky next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in UK media and entertainment
- 1BBC84.6
- 1ITV84.6
- 3Sky82.1
- 4Warner Bros. Discovery51.3
- 5Netflix48.7
Sky in other UK rankings
Questions about Sky
What is Sky's reputation as an employer, according to AI?
It is 3rd of 76 media and entertainment employers in the UK, behind BBC and ITV. Every AI recommends it for work-life balance, leadership and purpose, among others.
What does Sky's Visibility score mean?
It is how often AI recommends Sky when job seekers ask about media and entertainment employers in the UK, out of 100. A higher score means candidates are more likely to hear about Sky when they ask AI where to work.
How does Sky compare to its competitors?
BBC and ITV are recommended more often overall. Sky is the UK media and entertainment employer AI recommends most for work-life balance.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends Sky. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Sky wants to hire.
How can Sky improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is Sky's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does Sky need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.