Reebok — Employer Visibility Index
Reebok ranks #66 of 77 Apparel employers in United States on the PerceptionX Employer Visibility Index (2026-08), with an AI Visibility Score of 2.6 out of 100. Across all 1443 tracked employers in United States, Reebok ranks #1198.
AI models most frequently position Reebok alongside Nike, Lululemon, and Patagonia when discussing Apparel employers.
The company shows strongest employer visibility in Candidate Feedback. Visibility gaps exist in Application & Communication, Career Opportunities and Company Culture, where competitors tend to dominate the AI narrative.
Reebok's Visibility Score has fallen from 7.9 to 2.6 across its last 2 measurements (since January 2026), slipping 49 places in the Apparel rankings. The North Face and Timberland have moved ahead of it. It now trails Zara by 2.5 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Theme rankings (Apparel, United States)
| Theme | Rank | Score |
|---|---|---|
| Candidate Feedback | #13 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| 2026-01 | #17 | 7.9 |
Top Apparel employers in United States
- #1 Nike (score 69.2)
- #2 Lululemon (score 53.8)
- #3 Patagonia (score 51.3)
- #4 Under Armour (score 41)
- #5 Gap (score 35.9)
Data updated 2026-08-13. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/reebok.