Northwest
Northwest ranks joint 10th of 11 in US airline, with a Visibility score of 2.6 out of 100. It was not in this ranking in April 2026, when the list had 17 employers. AI recommends it most for job security. Southwest Airlines leads the ranking, 92.3 points ahead of Northwest. The next employer above it is Hawaiian Airlines, 2.5 points ahead.
Rank by job function
Overall in US airline: joint 10thNorthwest is outside the top 10 for every job function in US airline. Open a job to see who else AI recommends.
- AI's top picksAmerican AirlinesUnited AirlinesDelta Air Lines
- AI's top picksSouthwest AirlinesDelta Air LinesJetBlue
- AI's top picksUnited AirlinesDelta Air LinesSouthwest Airlines
- AI's top picksDelta Air LinesSouthwest AirlinesUnited Airlines
- AI's top picksSouthwest AirlinesDelta Air LinesUnited Airlines
Score: the share of AI answers that name Northwest when candidates in that job ask about employers.
What candidates ask about
Northwest is not AI's top pick in US airline for any topic yet. AI does not recommend Northwest at all for pay, innovation, leadership, purpose, hiring process, career growth, culture, work-life balance, inclusion, interviews and onboarding.
| Topic | Does AI recommend Northwest? | Who AI recommends most | |
|---|---|---|---|
| Pay | Not mentioned | United Airlines | |
| Innovation | Not mentioned | Southwest AirlinesDelta Air LinesUnited Airlines | |
| Leadership | Not mentioned | Southwest AirlinesDelta Air Lines | |
| Purpose | Not mentioned | Southwest AirlinesDelta Air Lines | |
| Hiring process | Not mentioned | Southwest AirlinesJetBlue | |
| Career growth | Not mentioned | Delta Air LinesUnited AirlinesAmerican Airlines | |
| Culture | Not mentioned | Southwest AirlinesDelta Air LinesAlaska Airlines | |
| Work-life balance | Not mentioned | Southwest AirlinesDelta Air LinesUnited Airlines | |
| Inclusion | Not mentioned | Southwest AirlinesDelta Air LinesUnited Airlines+2 more | |
| Interviews | Not mentioned | Southwest AirlinesDelta Air LinesUnited Airlines+1 more | |
| Onboarding | Not mentioned | Southwest AirlinesDelta Air LinesAlaska Airlines | |
| Job security | Yes | Southwest AirlinesDelta Air LinesUnited Airlines+1 more |
Take control of how AI presents Northwest
Visibility is only the start. PerceptionX shows how AI describes Northwest next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in US airline
- 1Southwest Airlines94.9
- 2Delta Air Lines92.3
- 3United Airlines79.5
- 4Alaska Airlines66.7
- 5American Airlines64.1
Employers near Northwest in US airline
- 5American Airlines64.1
- 7Allegiant Air7.7
- 8Frontier5.1
- 8Hawaiian Airlines5.1
- 10Spirit2.6
Questions about Northwest
What is Northwest's reputation as an employer, according to AI?
It is joint 10th of 11 airline employers in the US. AI recommends it most for job security.
What does Northwest's Visibility score mean?
It is how often AI recommends Northwest when job seekers ask about airline employers in the US, out of 100. A higher score means candidates are more likely to hear about Northwest when they ask AI where to work.
How does Northwest compare to its competitors?
Southwest Airlines and Delta Air Lines are recommended more often overall.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends Northwest. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Northwest wants to hire.
How can Northwest improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is Northwest's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does Northwest need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.