New Look — Employer Visibility Index
New Look ranks #48 of 61 Retail employers in United Kingdom on the PerceptionX Employer Visibility Index (2026-07), with an AI Visibility Score of 3.1 out of 100. Across all 780 tracked employers in United Kingdom, New Look ranks #543.
New Look is tracked across AI employer visibility rankings in the Retail sector. When candidates research the company through AI, it is rarely surfaced in employer-related queries — candidates researching this industry are far more likely to encounter competitors first — ranking #47 out of 60 Retail companies in the PerceptionX index. AI models most frequently position New Look alongside Tesco, Ikea, and Marks & Spencer when discussing Retail employers. The company shows strongest employer visibility in Rewards & Recognition. Visibility gaps exist in Application Process, Candidate Communication and Candidate Feedback, where competitors tend to dominate the AI narrative. This analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Theme rankings (Retail, United Kingdom)
| Theme | Rank | Score |
|---|---|---|
| Rewards & Recognition | #7 | 50 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| 2026-02 | #54 | 2.1 |
Other industries
- Apparel: ranked #31 (score 2.1)
Data updated 2026-07-28. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/new-look.