Employer Visibility Snapshot
Dell ranks #10 of 78 Electronics employers in United States on the PerceptionX Employer Visibility Index (September 2026), with an AI Visibility Score of 26.3 out of 100. Across all 1451 tracked employers in United States, Dell ranks #225.
AI models most frequently position Dell alongside Intel, Microsoft, and NVIDIA when discussing Electronics employers.
The company shows strongest employer visibility in Application & Communication, Candidate Feedback and Company Culture. Visibility gaps exist in Career Opportunities, Compensation and Inclusion, where competitors tend to dominate the AI narrative.
Dell's Visibility Score has risen from 21.7 to 26.3 across its last 3 measurements (since January 2026), climbing 1 place in the Electronics rankings. Over that period it has moved ahead of HP and Samsung. Broadcom has moved ahead of it. It now trails Cisco by 2.6 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-20. Machine-readable data: https://employers.perceptionx.ai/api/company/dell.
Theme rankings — Electronics, United States
| Theme | Rank | Score |
|---|---|---|
| Mission, Purpose & Impact | #3 | 66.7 |
| Leadership | #9 | 33.3 |
| Job Security | #9 | 33.3 |
| Company Culture | #10 | 33.3 |
| Candidate Feedback | #11 | 33.3 |
| Application & Communication | #11 | 33.3 |
| Wellbeing & Balance | #12 | 33.3 |
| Innovation | #14 | 33.3 |
| Onboarding | #15 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| February 2026 | #12 | 21.7 |
| January 2026 | #11 | 21.7 |
FAQs
What does Dell's Employer Visibility Score mean?
Dell's Visibility Score of 26.3 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention Dell when candidates ask about Electronics employers. A higher score means greater discoverability in AI-powered job research.
How does Dell compare to competitors?
Dell ranks #10 out of 78 Electronics companies. AI most frequently mentions Dell alongside Apple, Intel, Microsoft, NVIDIA, Google. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for Dell.
How can Dell improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where Dell is underrepresented and provides strategic recommendations to close those gaps.
How often is Dell's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how Dell is described in response to candidate research queries.
Does Dell need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.