{
  "slug": "dell",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Innovation": {
      "rank": 14,
      "score": 33.3
    },
    "Leadership": {
      "rank": 9,
      "score": 33.3
    },
    "Onboarding": {
      "rank": 15,
      "score": 33.3
    },
    "Job Security": {
      "rank": 9,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 10,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 11,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 12,
      "score": 33.3
    },
    "Mission, Purpose & Impact": {
      "rank": 3,
      "score": 66.7
    },
    "Application & Communication": {
      "rank": 11,
      "score": 33.3
    }
  },
  "company": "Dell",
  "country": "United States",
  "history": [
    {
      "rank": 11,
      "month": "2026-01",
      "visibilityScore": 21.7
    },
    {
      "rank": 12,
      "month": "2026-02",
      "visibilityScore": 21.7
    }
  ],
  "summary": "Dell is tracked across AI employer visibility rankings in the Electronics sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #10 out of 78 Electronics companies in the PerceptionX index.\n\nAI models most frequently position Dell alongside Intel, Microsoft, and NVIDIA when discussing Electronics employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Company Culture. Visibility gaps exist in Career Opportunities, Compensation and Inclusion, where competitors tend to dominate the AI narrative.\n\nDell's Visibility Score has risen from 21.7 to 26.3 across its last 3 measurements (since January 2026), climbing 1 place in the Electronics rankings. Over that period it has moved ahead of HP and Samsung. Broadcom has moved ahead of it. It now trails Cisco by 2.6 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "dell.com",
  "industry": "Electronics",
  "profileUrl": "https://employers.perceptionx.ai/company/dell",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 50,
    "googleAi": 7.7,
    "perplexity": 23.1
  },
  "overallRank": 225,
  "industryRank": 10,
  "mentionCount": 10,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "apple",
      "company": "Apple",
      "visibilityScore": 89.5
    },
    {
      "rank": 2,
      "slug": "intel",
      "company": "Intel",
      "visibilityScore": 71.1
    },
    {
      "rank": 3,
      "slug": "microsoft",
      "company": "Microsoft",
      "visibilityScore": 71.1
    },
    {
      "rank": 4,
      "slug": "nvidia",
      "company": "NVIDIA",
      "visibilityScore": 68.4
    },
    {
      "rank": 5,
      "slug": "google",
      "company": "Google",
      "visibilityScore": 50
    }
  ],
  "otherIndustries": [
    {
      "industry": "Technology",
      "industryRank": 24,
      "visibilityScore": 7.7
    },
    {
      "industry": "Cloud Data Platform",
      "industryRank": 21,
      "visibilityScore": 5.1
    },
    {
      "industry": "Enterprise Software",
      "industryRank": 29,
      "visibilityScore": 5.1
    },
    {
      "industry": "Manufacturing & Industrial",
      "industryRank": 60,
      "visibilityScore": 2.6
    },
    {
      "industry": "Retail",
      "industryRank": 46,
      "visibilityScore": 2.6
    },
    {
      "industry": "Telecommunications",
      "industryRank": 32,
      "visibilityScore": 2.6
    }
  ],
  "visibilityScore": 26.3,
  "totalCompaniesInCountry": 1451,
  "totalCompaniesInIndustry": 78,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}