Colonial First State

Financial Services
🇦🇺 Australia
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Colonial First State ranks joint 22nd of 41 in Australian financial services, with a Visibility score of 5.1 out of 100. This is the first measurement of this ranking, so there is no earlier score to compare. AI recommends it most for leadership and interviews. Commonwealth Bank leads the ranking, 84.6 points ahead of Colonial First State. It also appears in 2 other Australian rankings, placing joint 23rd in insurance.

Data updated:

Visibility5.1Joint 22nd of 41 in Australian financial services, 2.6 points behind QBE Insurance Group
Sentiment Does AI speak well of Colonial First State?Relevance Does it reach the people Colonial First State hires?

Rank by job function

Overall in Australian financial services: joint 22nd

Ranked 5th for Wealth & Asset Management in Australia. Open a job to see who else AI recommends.

  1. Wealth & Asset Management49%5th of 41
    ▲ 17 above its overall rankSee the Wealth & Asset Management ranking
    AI's top picksCommonwealth BankWestpacNAB
  2. Operations10%Outside top 10
    AI's top picksCommonwealth BankANZWestpac
  3. Technology & Engineering3%Outside top 10
    AI's top picksCommonwealth BankANZNAB
  4. Risk & Compliance5%Outside top 10
    AI's top picksCommonwealth BankNABWestpac
  5. Data & Analytics3%Outside top 10
    AI's top picksANZCommonwealth BankNAB

Score: the share of AI answers that name Colonial First State when candidates in that job ask about employers.

What candidates ask about

Colonial First State is not AI's top pick in Australian financial services for any topic yet. AI does not recommend Colonial First State at all for pay, innovation, purpose, hiring process, career growth, culture, work-life balance, inclusion, onboarding and job security.

TopicDoes AI recommend Colonial First State?Who AI recommends most
PayNot mentionedCommonwealth BankANZWestpac+4 more
InnovationNot mentionedCommonwealth BankANZWestpac+1 more
LeadershipYesCommonwealth BankBlock
PurposeNot mentionedCommonwealth BankANZWestpac+1 more
Hiring processNot mentionedCommonwealth BankANZWestpac+2 more
Career growthNot mentionedCommonwealth BankANZWestpac+1 more
CultureNot mentionedCommonwealth BankANZWestpac+1 more
Work-life balanceNot mentionedCommonwealth BankANZWestpac+1 more
InclusionNot mentionedCommonwealth BankANZWestpac+1 more
InterviewsYesCommonwealth BankANZWestpac+2 more
OnboardingNot mentionedCommonwealth BankANZWestpac+1 more
Job securityNot mentionedCommonwealth BankANZWestpac+1 more
Who AI recommends most: the employers in Australian financial services named by the most AIs for that topic.See exactly what AI says about Colonial First State on each topic

Take control of how AI presents Colonial First State

Visibility is only the start. PerceptionX shows how AI describes Colonial First State next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.

Top five in Australian financial services

  1. 1Commonwealth Bank89.7
  2. 2ANZ87.2
  3. 2Westpac87.2
  4. 4NAB84.6
  5. 5Macquarie61.5
See all 41

Employers near Colonial First State in Australian financial services

  1. 22BlackRock5.1
  2. 22Canva5.1
  3. 22Mercer5.1
  4. 22Vanguard5.1
  5. 22Zurich5.1

Colonial First State in other Australian rankings

Questions about Colonial First State

What is Colonial First State's reputation as an employer, according to AI?

It is joint 22nd of 41 financial services employers in Australia. AI recommends it most for leadership and interviews.

What does Colonial First State's Visibility score mean?

It is how often AI recommends Colonial First State when job seekers ask about financial services employers in Australia, out of 100. A higher score means candidates are more likely to hear about Colonial First State when they ask AI where to work.

How does Colonial First State compare to its competitors?

Commonwealth Bank and ANZ are recommended more often overall.

Why are Sentiment and Relevance locked?

They are part of the full picture. This page shows how often AI recommends Colonial First State. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Colonial First State wants to hire.

How can Colonial First State improve its score?

AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.

How often is Colonial First State's data updated?

Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.

Does Colonial First State need to be a PerceptionX customer to appear here?

No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.

What does the full picture include?

Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.