Employer Visibility Snapshot
B3 ranks #10 of 46 Financial Services employers in Brazil on the PerceptionX Employer Visibility Index (September 2026), with an AI Visibility Score of 17.9 out of 100. Across all 1222 tracked employers in Brazil, B3 ranks #184.
AI models most frequently position B3 alongside Itaú, Bradesco, and Nubank when discussing Financial Services employers.
The company shows strongest employer visibility in Career Opportunities, Company Culture and Compensation. Visibility gaps exist in Application & Communication, Candidate Feedback and Innovation, where competitors tend to dominate the AI narrative.
B3's Visibility Score has risen from 9.1 to 17.9 across its last 3 measurements (since February 2026), climbing 3 places in the Financial Services rankings. Over that period it has moved ahead of Banco Inter and Creditas. Caixa Econômica Federal has moved ahead of it. It now trails Xp Investimentos by 2.6 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-20. Machine-readable data: https://employers.perceptionx.ai/api/company/b3.
Theme rankings — Financial Services, Brazil
| Theme | Rank | Score |
|---|---|---|
| Company Culture | #5 | 33.3 |
| Mission, Purpose & Impact | #5 | 33.3 |
| Job Security | #6 | 33.3 |
| Inclusion | #7 | 33.3 |
| Career Opportunities | #7 | 33.3 |
| Interview Experience | #7 | 33.3 |
| Compensation | #9 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| April 2026 | #17 | 4.2 |
| February 2026 | #13 | 9.1 |
FAQs
What does B3's Employer Visibility Score mean?
B3's Visibility Score of 17.9 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention B3 when candidates ask about Financial Services employers. A higher score means greater discoverability in AI-powered job research.
How does B3 compare to competitors?
B3 ranks #10 out of 46 Financial Services companies. AI most frequently mentions B3 alongside Itaú, Bradesco, Nubank, Banco Do, Santander. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for B3.
How can B3 improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where B3 is underrepresented and provides strategic recommendations to close those gaps.
How often is B3's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how B3 is described in response to candidate research queries.
Does B3 need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.