B2w — Employer Visibility Index
B2w ranks #22 of 81 Retail employers in Brazil on the PerceptionX Employer Visibility Index (2026-08), with an AI Visibility Score of 12.8 out of 100. Across all 1216 tracked employers in Brazil, B2w ranks #233.
AI models most frequently position B2w alongside Magazine Luiza, C & A, and Carrefour when discussing Retail employers.
The company shows strongest employer visibility in Candidate Feedback, Compensation and Inclusion. Visibility gaps exist in Application & Communication, Career Opportunities and Company Culture, where competitors tend to dominate the AI narrative.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Theme rankings (Retail, Brazil)
| Theme | Rank | Score |
|---|---|---|
| Candidate Feedback | #4 | 33.3 |
| Leadership | #7 | 33.3 |
| Job Security | #7 | 33.3 |
| Inclusion | #10 | 33.3 |
| Compensation | #10 | 33.3 |
Top Retail employers in Brazil
- #1 Magazine Luiza (score 94.9)
- #2 C & A (score 41)
- #3 Carrefour (score 41)
- #4 Grupo Pão de Açúcar (score 30.8)
- #5 Lojas Americanas (score 30.8)
Other industries
- Cybersecurity: ranked #37 (score 2.6)
- Logistics: ranked #49 (score 2.6)
Data updated 2026-08-13. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/b2w.