ABF
ABF ranks joint 21st of 39 in Irish apparel, with a Visibility score of 5.1 out of 100. This is the first measurement of this ranking, so there is no earlier score to compare. AI recommends it most for leadership and career growth. Primark leads the ranking, 66.7 points ahead of ABF. AI also ranks it in 1 other country, best placed 29th in United States.
Rank by country
Visibility in apparel in each country. Open a country for AI's other picks and the topics behind the score.
- AI's top picks therePrimarkDunnes StoresZaraStrongest onLeadershipCareer growthNot mentioned forPayInnovationPurpose
- AI's top picks thereUPSXPO LogisticsFedExStrongest onPayNot mentioned forInnovationLeadershipPurpose
Visibility score out of 100, in the same industry wherever ABF is ranked in it.
Rank by job function
Overall in Irish apparel: joint 21stABF is outside the top 10 for every job function in Irish apparel. Open a job to see who else AI recommends.
- AI's top picksPrimarkASOSZalando
- AI's top picksPrimarkNikeAssociated British Foods
- AI's top picksPrimarkH&MZara
- AI's top picksPrimarkNikeadidas
- AI's top picksPrimarkNikeadidas
Score: the share of AI answers that name ABF when candidates in that job ask about employers.
What candidates ask about
ABF is not AI's top pick in Irish apparel for any topic yet. AI does not recommend ABF at all for pay, innovation, purpose, hiring process, culture, work-life balance, inclusion, interviews, onboarding and job security.
| Topic | Does AI recommend ABF? | Who AI recommends most | |
|---|---|---|---|
| Pay | Not mentioned | PrimarkDunnes StoresZara+9 more | |
| Innovation | Not mentioned | Primark | |
| Leadership | Yes | Primark | |
| Purpose | Not mentioned | Patagonia | |
| Hiring process | Not mentioned | Primark | |
| Career growth | Yes | Primark | |
| Culture | Not mentioned | Selfridges | |
| Work-life balance | Not mentioned | PrimarkASOSZalando | |
| Inclusion | Not mentioned | Primark | |
| Interviews | Not mentioned | PrimarkDunnes Stores | |
| Onboarding | Not mentioned | ZaraH&MNike+6 more | |
| Job security | Not mentioned | Primark |
Take control of how AI presents ABF
Visibility is only the start. PerceptionX shows how AI describes ABF next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in Irish apparel
- 1Primark71.8
- 2Dunnes Stores28.2
- 2Zara28.2
- 4H&M25.6
- 5Associated British Foods23.1
Employers near ABF in Irish apparel
- 21Jack & Jones5.1
- 23Bershka2.6
- 23Burberry2.6
- 23Debenhams2.6
- 23Dell2.6
Questions about ABF
What is ABF's reputation as an employer, according to AI?
It is joint 21st of 39 apparel employers in Ireland. AI recommends it most for leadership and career growth.
What does ABF's Visibility score mean?
It is how often AI recommends ABF when job seekers ask about apparel employers in Ireland, out of 100. A higher score means candidates are more likely to hear about ABF when they ask AI where to work.
How does ABF compare to its competitors?
Primark and Dunnes Stores are recommended more often overall.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends ABF. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people ABF wants to hire.
How can ABF improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is ABF's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does ABF need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.