Employer Visibility Snapshot
Turbotax ranks #50 of 52 Fintech employers in United States on the PerceptionX Employer Visibility Index (September 2026), with an AI Visibility Score of 2.6 out of 100. Across all 1451 tracked employers in United States, Turbotax ranks #1302.
AI models most frequently position Turbotax alongside Stripe, Chime, and Block when discussing Fintech employers.
The company shows strongest employer visibility in Job Security. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.
Turbotax's Visibility Score has fallen from 4.5 to 2.6 across its last 3 measurements (since February 2026), slipping 23 places in the Fintech rankings. Fidelity Investments and Charles Schwab have moved ahead of it. It now trails Revolut by 2.5 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-20. Machine-readable data: https://employers.perceptionx.ai/api/company/turbotax.
Theme rankings — Fintech, United States
| Theme | Rank | Score |
|---|---|---|
| Job Security | #28 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| April 2026 | #19 | 8.3 |
| February 2026 | #27 | 4.5 |
FAQs
What does Turbotax's Employer Visibility Score mean?
Turbotax's Visibility Score of 2.6 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention Turbotax when candidates ask about Fintech employers. A higher score means greater discoverability in AI-powered job research.
How does Turbotax compare to competitors?
Turbotax ranks #50 out of 52 Fintech companies. AI most frequently mentions Turbotax alongside Stripe, Chime, Block, Robinhood, Square. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for Turbotax.
How can Turbotax improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where Turbotax is underrepresented and provides strategic recommendations to close those gaps.
How often is Turbotax's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how Turbotax is described in response to candidate research queries.
Does Turbotax need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.