QBE
QBE ranks joint 20th of 60 in UK insurance, with a Visibility score of 7.7 out of 100. That is up 5.6 points since April 2026, when it ranked 27th of 52. AI recommends it most for inclusion, career growth and job security. Aviva leads the ranking, 71.8 points ahead of QBE. AI also ranks it in 1 other country, best placed 11th in Australia.
Rank by country
Visibility in insurance in each country. Open a country for AI's other picks and the topics behind the score.
- AI's top picks thereCommonwealth BankANZWestpacStrongest onPayLeadershipHiring processNot mentioned forInnovationPurposeCulture
- AI's top picks thereAvivaDirect LineAXAStrongest onCareer growthInclusionJob securityNot mentioned forPayInnovationLeadership
Visibility score out of 100, in the same industry wherever QBE is ranked in it.
Rank by job function
Overall in UK insurance: joint 20thQBE is outside the top 10 for every job function in UK insurance. Open a job to see who else AI recommends.
- AI's top picksAvivaZurichDirect Line
- AI's top picksAvivaDirect LineRSA
- AI's top picksAvivaDirect LineLV=
- AI's top picksAvivaDirect LineZurich
- AI's top picksAvivaDirect LineZurich
Score: the share of AI answers that name QBE when candidates in that job ask about employers.
What candidates ask about
QBE is not AI's top pick in UK insurance for any topic yet. AI does not recommend QBE at all for pay, innovation, leadership, purpose, hiring process, culture, work-life balance, interviews and onboarding.
| Topic | Does AI recommend QBE? | Who AI recommends most | |
|---|---|---|---|
| Pay | Not mentioned | AvivaZurich | |
| Innovation | Not mentioned | AvivaDirect LineRSA+1 more | |
| Leadership | Not mentioned | AvivaHiscox | |
| Purpose | Not mentioned | Aviva | |
| Hiring process | Not mentioned | Aviva | |
| Career growth | Yes | AvivaDirect LineAXA+3 more | |
| Culture | Not mentioned | AvivaDirect LineAXA+2 more | |
| Work-life balance | Not mentioned | AvivaDirect LineAXA+3 more | |
| Inclusion | Yes | Aviva | |
| Interviews | Not mentioned | AXAHiscox | |
| Onboarding | Not mentioned | AvivaDirect LineRSA+2 more | |
| Job security | Yes | AvivaAXAZurich+4 more |
Take control of how AI presents QBE
Visibility is only the start. PerceptionX shows how AI describes QBE next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in UK insurance
- 1Aviva79.5
- 2Direct Line59.0
- 3AXA56.4
- 3RSA56.4
- 5Zurich53.8
Employers near QBE in UK insurance
- 17AIG15.4
- 18Admiral12.8
- 18Aon12.8
- 20Beazley7.7
- 20Marsh McLennan7.7
Questions about QBE
What is QBE's reputation as an employer, according to AI?
It is joint 20th of 60 insurance employers in the UK. AI recommends it most for inclusion, career growth and job security.
What does QBE's Visibility score mean?
It is how often AI recommends QBE when job seekers ask about insurance employers in the UK, out of 100. A higher score means candidates are more likely to hear about QBE when they ask AI where to work.
How does QBE compare to its competitors?
Aviva and Direct Line are recommended more often overall.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends QBE. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people QBE wants to hire.
How can QBE improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is QBE's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does QBE need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.