Liverpool Victoria — Employer Visibility Index
Liverpool Victoria ranks #20 of 78 Insurance employers in United Kingdom on the PerceptionX Employer Visibility Index (2026-08), with an AI Visibility Score of 12.8 out of 100. Across all 1401 tracked employers in United Kingdom, Liverpool Victoria ranks #266.
AI models most frequently position Liverpool Victoria alongside Aviva, Direct Line, and Zurich when discussing Insurance employers.
The company shows strongest employer visibility in Application & Communication, Candidate Feedback and Innovation. Visibility gaps exist in Career Opportunities, Company Culture and Compensation, where competitors tend to dominate the AI narrative.
Liverpool Victoria's Visibility Score has risen from 8.3 to 12.8 across its last 3 measurements (since January 2026), slipping 6 places in the Insurance rankings. Over that period it has moved ahead of Ageas and Cfc. Rsa Insurance has moved ahead of it. It now trails AIG by 2.6 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Theme rankings (Insurance, United Kingdom)
| Theme | Rank | Score |
|---|---|---|
| Candidate Feedback | #8 | 33.3 |
| Application & Communication | #9 | 33.3 |
| Mission, Purpose & Impact | #10 | 33.3 |
| Innovation | #11 | 33.3 |
| Onboarding | #12 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| 2026-01 | #14 | 8.3 |
| 2026-04 | #40 | 2.1 |
Top Insurance employers in United Kingdom
- #1 Aviva (score 79.5)
- #2 Direct Line (score 59)
- #3 Zurich (score 53.8)
- #4 AXA (score 43.6)
- #5 Legal & General (score 43.6)
Data updated 2026-08-13. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/liverpool-victoria.