Employer Visibility Snapshot
House of Fraser ranks #44 of 63 Retail employers in United Kingdom on the PerceptionX Employer Visibility Index (September 2026), with an AI Visibility Score of 2.6 out of 100. Across all 1443 tracked employers in United Kingdom, House of Fraser ranks #950.
AI models most frequently position House of Fraser alongside Marks & Spencer, Sainsbury's, and John Lewis Partnership when discussing Retail employers.
The company shows strongest employer visibility in Onboarding. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-27. Machine-readable data: https://employers.perceptionx.ai/api/company/house-of-fraser.
Theme rankings — Retail, United Kingdom
| Theme | Rank | Score |
|---|---|---|
| Onboarding | #10 | 33.3 |
FAQs
What does House of Fraser's Employer Visibility Score mean?
House of Fraser's Visibility Score of 2.6 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention House of Fraser when candidates ask about Retail employers. A higher score means greater discoverability in AI-powered job research.
How does House of Fraser compare to competitors?
House of Fraser ranks #44 out of 63 Retail companies. AI most frequently mentions House of Fraser alongside Marks & Spencer, Sainsbury's, John Lewis Partnership, Tesco, ASOS. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for House of Fraser.
How can House of Fraser improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where House of Fraser is underrepresented and provides strategic recommendations to close those gaps.
How often is House of Fraser's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how House of Fraser is described in response to candidate research queries.
Does House of Fraser need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.