{
  "slug": "house-of-fraser",
  "month": "2026-08",
  "status": "current",
  "themes": {
    "Onboarding": {
      "rank": 10,
      "score": 33.3
    }
  },
  "company": "House Of Fraser",
  "country": "United Kingdom",
  "history": [],
  "summary": "House of Fraser is tracked across AI employer visibility rankings in the Retail sector. When candidates research the company through AI, it is rarely surfaced in employer-related queries — candidates researching this industry are far more likely to encounter competitors first — ranking #44 out of 63 Retail companies in the PerceptionX index.\n\nAI models most frequently position House of Fraser alongside Marks & Spencer, Sainsbury's, and John Lewis Partnership when discussing Retail employers.\n\nThe company shows strongest employer visibility in Onboarding. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": null,
  "industry": "Retail",
  "profileUrl": "https://employers.perceptionx.ai/company/house-of-fraser",
  "lastUpdated": "2026-08-14",
  "modelScores": {
    "chatgpt": 7.7,
    "googleAi": 0,
    "perplexity": 0
  },
  "overallRank": 921,
  "industryRank": 44,
  "mentionCount": 1,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "marks-and-spencer",
      "company": "Marks & Spencer",
      "visibilityScore": 82.1
    },
    {
      "rank": 2,
      "slug": "sainsburys",
      "company": "Sainsbury's",
      "visibilityScore": 69.2
    },
    {
      "rank": 3,
      "slug": "john-lewis-partnership",
      "company": "John Lewis Partnership",
      "visibilityScore": 66.7
    },
    {
      "rank": 4,
      "slug": "tesco",
      "company": "Tesco",
      "visibilityScore": 51.3
    },
    {
      "rank": 5,
      "slug": "asos",
      "company": "ASOS",
      "visibilityScore": 35.9
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 2.6,
  "totalCompaniesInCountry": 1401,
  "totalCompaniesInIndustry": 63,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}