Frasers Group — Employer Visibility Index
Frasers Group ranks #37 of 58 Apparel employers in United Kingdom on the PerceptionX Employer Visibility Index (2026-08), with an AI Visibility Score of 2.6 out of 100. Across all 1401 tracked employers in United Kingdom, Frasers Group ranks #862.
AI models most frequently position Frasers Group alongside ASOS, Marks & Spencer, and Burberry when discussing Apparel employers.
The company shows strongest employer visibility in Leadership. Visibility gaps exist in Application & Communication, Candidate Feedback and Career Opportunities, where competitors tend to dominate the AI narrative.
Frasers Group's Visibility Score has fallen from 100 to 2.6 across its last 2 measurements (since March 2026), slipping 34 places in the Apparel rankings. Marks & Spencer and Primark have moved ahead of it. It now trails Zara by 2.5 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Theme rankings (Apparel, United Kingdom)
| Theme | Rank | Score |
|---|---|---|
| Leadership | #6 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| 2026-03 | #3 | 100 |
Top Apparel employers in United Kingdom
- #1 ASOS (score 74.4)
- #2 Marks & Spencer (score 66.7)
- #3 Burberry (score 64.1)
- #4 Primark (score 38.5)
- #5 Ted Baker (score 28.2)
Data updated 2026-08-13. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/frasers-group.