Employer Visibility Snapshot
Uol ranks #5 of 77 Media & Entertainment employers in Brazil on the PerceptionX Employer Visibility Index (September 2026), with an AI Visibility Score of 30.8 out of 100. Across all 1222 tracked employers in Brazil, Uol ranks #117.
AI models most frequently position Uol alongside Globo, Netflix, and Grupo Globo when discussing Media & Entertainment employers.
The company shows strongest employer visibility in Candidate Feedback, Career Opportunities and Company Culture. Visibility gaps exist in Application & Communication, Inclusion and Job Security, where competitors tend to dominate the AI narrative.
Uol's Visibility Score has risen from 14.8 to 30.8 across its last 3 measurements (since February 2026), climbing 3 places in the Media & Entertainment rankings. Over that period it has moved ahead of Disney and Spotify. It now trails Warner Bros. Discovery by 2.5 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-20. Machine-readable data: https://employers.perceptionx.ai/api/company/uol.
Theme rankings — Media & Entertainment, Brazil
| Theme | Rank | Score |
|---|---|---|
| Leadership | #2 | 66.7 |
| Innovation | #4 | 66.7 |
| Compensation | #5 | 66.7 |
| Candidate Feedback | #8 | 33.3 |
| Company Culture | #10 | 33.3 |
| Career Opportunities | #10 | 33.3 |
| Onboarding | #11 | 33.3 |
| Wellbeing & Balance | #12 | 33.3 |
| Interview Experience | #15 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| April 2026 | #5 | 19.6 |
| February 2026 | #8 | 14.8 |
FAQs
What does Uol's Employer Visibility Score mean?
Uol's Visibility Score of 30.8 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention Uol when candidates ask about Media & Entertainment employers. A higher score means greater discoverability in AI-powered job research.
How does Uol compare to competitors?
Uol ranks #5 out of 77 Media & Entertainment companies. AI most frequently mentions Uol alongside Globo, Netflix, Grupo Globo, Warner Bros. Discovery, Disney. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for Uol.
How can Uol improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where Uol is underrepresented and provides strategic recommendations to close those gaps.
How often is Uol's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how Uol is described in response to candidate research queries.
Does Uol need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.