Starwood
Starwood ranks joint 14th of 65 in Canadian hospitality, with a Visibility score of 10.3 out of 100. This is the first measurement of this ranking, so there is no earlier score to compare. AI recommends it most for culture, interviews and pay, among others. Four Seasons leads the ranking, 74.3 points ahead of Starwood. AI also ranks it in 4 other countries, best placed 22nd in Japan.
Rank by country
Visibility in hospitality in each country. Open a country for AI's other picks and the topics behind the score.
- AI's top picks thereFour SeasonsFairmontMarriottStrongest onPayCultureInterviewsNot mentioned forInnovationLeadershipPurpose
- AI's top picks thereMarriottHiltonIHGStrongest onInterviewsNot mentioned forPayInnovationLeadership
- AI's top picks thereMarriottAccorFour SeasonsStrongest onInterviewsNot mentioned forPayInnovationLeadership
- AI's top picks thereMarriottHyattHiltonStrongest onPayNot mentioned forInnovationLeadershipPurpose
Visibility score out of 100, in the same industry wherever Starwood is ranked in it.
Rank by job function
Overall in Canadian hospitality: joint 14thStarwood is outside the top 10 for every job function in Canadian hospitality. Open a job to see who else AI recommends.
- AI's top picksMarriottFairmontFour Seasons
- AI's top picksMarriottAccorFairmont
- AI's top picksFairmontFour SeasonsMarriott
- AI's top picksMarriottHiltonFairmont
- AI's top picksAccorHiltonMarriott
Score: the share of AI answers that name Starwood when candidates in that job ask about employers.
What candidates ask about
Starwood is not AI's top pick in Canadian hospitality for any topic yet. AI does not recommend Starwood at all for innovation, leadership, purpose, hiring process, career growth, work-life balance, inclusion and onboarding.
| Topic | Does AI recommend Starwood? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes | Four SeasonsFairmontMarriott+1 more | |
| Innovation | Not mentioned | Four SeasonsFairmont | |
| Leadership | Not mentioned | Four SeasonsDelta HotelsCara Operations | |
| Purpose | Not mentioned | Fairmont | |
| Hiring process | Not mentioned | Four SeasonsMarriottHilton | |
| Career growth | Not mentioned | Four SeasonsFairmontMarriott+3 more | |
| Culture | Yes | Four SeasonsFairmont | |
| Work-life balance | Not mentioned | MarriottHyatt | |
| Inclusion | Not mentioned | Four SeasonsFairmontMarriott+1 more | |
| Interviews | Yes | Four SeasonsFairmontMarriott+1 more | |
| Onboarding | Not mentioned | Four SeasonsFairmontMarriott+1 more | |
| Job security | Yes | Four SeasonsMarriottAccor+1 more |
Take control of how AI presents Starwood
Visibility is only the start. PerceptionX shows how AI describes Starwood next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in Canadian hospitality
- 1Four Seasons84.6
- 2Fairmont82.1
- 2Marriott82.1
- 4Accor64.1
- 5Hilton59.0
Employers near Starwood in Canadian hospitality
- 14Choice Hotels10.3
- 14Novotel10.3
- 14Restaurant Brands International10.3
- 14Sodexo10.3
- 14Sofitel10.3
Questions about Starwood
What is Starwood's reputation as an employer, according to AI?
It is joint 14th of 65 hospitality employers in Canada. AI recommends it most for culture, interviews and pay, among others.
What does Starwood's Visibility score mean?
It is how often AI recommends Starwood when job seekers ask about hospitality employers in Canada, out of 100. A higher score means candidates are more likely to hear about Starwood when they ask AI where to work.
How does Starwood compare to its competitors?
Four Seasons and Fairmont are recommended more often overall.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends Starwood. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Starwood wants to hire.
How can Starwood improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is Starwood's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does Starwood need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.