Rei Co-op — Employer Visibility Index
Rei Co-op ranks #23 of 47 Apparel employers in United States on the PerceptionX Employer Visibility Index (2026-07), with an AI Visibility Score of 5.9 out of 100. Across all 944 tracked employers in United States, Rei Co-op ranks #524.
Rei Co-Op is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it appears in a moderate share of employer-related queries — ranking #23 out of 47 Apparel companies in the PerceptionX index. AI models most frequently position Rei Co-Op alongside Patagonia, Nike, and Lululemon when discussing Apparel employers. The company shows strongest employer visibility in Security & Perks and Social Impact. Visibility gaps exist in Application Process, Candidate Communication and Candidate Feedback, where competitors tend to dominate the AI narrative. This analysis is based on AI-generated responses from ChatGPT, Claude, Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Theme rankings (Apparel, United States)
| Theme | Rank | Score |
|---|---|---|
| Social Impact | #5 | 50 |
| Security & Perks | #13 | 50 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| 2026-01 | #62 | 2.6 |
| 2026-02 | #21 | 6.5 |
| 2026-04 | #27 | 6.3 |
Data updated 2026-07-28. Source: PerceptionX Employer Visibility Index. Machine-readable data: https://employers.perceptionx.ai/api/company/rei-co-op.