Employer Visibility Snapshot
Lic ranks #11 of 18 Finance employers in India on the PerceptionX Employer Visibility Index (March 2026), with an AI Visibility Score of 50.0 out of 100. Across all 617 tracked employers in India, Lic ranks #87.
AI models most frequently position Lic alongside Axis Bank, HDFC, and ICICI when discussing Finance employers.
The company shows strongest employer visibility in Social Impact. Visibility gaps exist in Onboarding Experience, where competitors tend to dominate the AI narrative.
Lic's Visibility Score has risen from 8.7 to 50 across its last 2 measurements (since February 2026), climbing 14 places in the Finance rankings. Over that period it has moved ahead of Phonepe and PwC. It now trails ICICI by 50 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-20. Machine-readable data: https://employers.perceptionx.ai/api/company/lic.
Theme rankings — Finance, India
| Theme | Rank | Score |
|---|---|---|
| Social Impact | #7 | 100 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| March 2026 | #11 | 50.0 |
| February 2026 | #25 | 8.7 |
FAQs
What does Lic's Employer Visibility Score mean?
Lic's Visibility Score of 50.0 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention Lic when candidates ask about Finance employers. A higher score means greater discoverability in AI-powered job research.
How does Lic compare to competitors?
Lic ranks #11 out of 18 Finance companies. AI most frequently mentions Lic alongside Axis Bank, HDFC, ICICI, Bajaj Finserv, Bandhan Bank. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for Lic.
How can Lic improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where Lic is underrepresented and provides strategic recommendations to close those gaps.
How often is Lic's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how Lic is described in response to candidate research queries.
Does Lic need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.