Employer Visibility Snapshot
Lacoste ranks #9 of 70 Apparel employers in France on the PerceptionX Employer Visibility Index (September 2026), with an AI Visibility Score of 35.9 out of 100. Across all 1140 tracked employers in France, Lacoste ranks #109.
AI models most frequently position Lacoste alongside Chanel, Kering, and LVMH when discussing Apparel employers.
The company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Interview Experience and Onboarding, where competitors tend to dominate the AI narrative.
Lacoste's Visibility Score has risen from 13.3 to 35.9 across its last 4 measurements (since February 2026), climbing 1 place in the Apparel rankings. Over that period it has moved ahead of Givenchy and Kiabi. Gucci has moved ahead of it. It now trails Louis Vuitton by 7.7 points.
This analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.
Data updated 2026-09-20. Machine-readable data: https://employers.perceptionx.ai/api/company/lacoste.
Theme rankings — Apparel, France
| Theme | Rank | Score |
|---|---|---|
| Mission, Purpose & Impact | #3 | 33.3 |
| Inclusion | #4 | 66.7 |
| Wellbeing & Balance | #4 | 66.7 |
| Innovation | #8 | 33.3 |
| Candidate Feedback | #9 | 33.3 |
| Career Opportunities | #10 | 66.7 |
| Company Culture | #13 | 33.3 |
| Leadership | #14 | 33.3 |
| Application & Communication | #16 | 33.3 |
| Compensation | #17 | 33.3 |
| Job Security | #21 | 33.3 |
Ranking history
| Month | Rank | Visibility Score |
|---|---|---|
| April 2026 | #9 | 16.7 |
| March 2026 | #7 | 33.3 |
| February 2026 | #10 | 13.3 |
FAQs
What does Lacoste's Employer Visibility Score mean?
Lacoste's Visibility Score of 35.9 measures how frequently AI models like ChatGPT, Google Gemini, and Perplexity mention Lacoste when candidates ask about Apparel employers. A higher score means greater discoverability in AI-powered job research.
How does Lacoste compare to competitors?
Lacoste ranks #9 out of 70 Apparel companies. AI most frequently mentions Lacoste alongside Chanel, Kering, LVMH, Decathlon, Hermès. This ranking is based on visibility across ChatGPT, Google Gemini, and Perplexity.
Why are Sentiment and Relevance locked?
Sentiment and Relevance data — along with full job function breakdowns — are part of the PerceptionX intelligence report. The public index shows Visibility only. Speak to our team to access the full picture for Lacoste.
How can Lacoste improve its score?
Visibility is driven by the quality, consistency, and reach of an employer's brand content across sources AI models train on. PerceptionX identifies the specific themes and platforms where Lacoste is underrepresented and provides strategic recommendations to close those gaps.
How often is Lacoste's data updated?
Rankings are recalculated monthly. Each update reflects the latest AI model outputs and any changes in how Lacoste is described in response to candidate research queries.
Does Lacoste need to be a PerceptionX customer to appear here?
No. The Visibility Index tracks employers based on how AI models describe them — any employer with sufficient AI coverage appears automatically. PerceptionX customers gain access to deeper analytics, competitive intelligence, and improvement recommendations.
What does a full PerceptionX report include?
A full PerceptionX report covers additional AI models, custom prompts tailored to your specific job functions and markets, Sentiment and Relevance scoring alongside Visibility, a breakdown of which sources AI draws on, and proprietary strategic recommendations for closing gaps in AI employer perception.