{
  "slug": "lacoste",
  "month": "2026-09",
  "status": "current",
  "themes": {
    "Inclusion": {
      "rank": 4,
      "score": 66.7
    },
    "Innovation": {
      "rank": 8,
      "score": 33.3
    },
    "Leadership": {
      "rank": 14,
      "score": 33.3
    },
    "Compensation": {
      "rank": 17,
      "score": 33.3
    },
    "Job Security": {
      "rank": 21,
      "score": 33.3
    },
    "Company Culture": {
      "rank": 13,
      "score": 33.3
    },
    "Candidate Feedback": {
      "rank": 9,
      "score": 33.3
    },
    "Wellbeing & Balance": {
      "rank": 4,
      "score": 66.7
    },
    "Career Opportunities": {
      "rank": 10,
      "score": 66.7
    },
    "Mission, Purpose & Impact": {
      "rank": 3,
      "score": 33.3
    },
    "Application & Communication": {
      "rank": 16,
      "score": 33.3
    }
  },
  "company": "Lacoste",
  "country": "France",
  "history": [
    {
      "rank": 10,
      "month": "2026-02",
      "visibilityScore": 13.3
    },
    {
      "rank": 7,
      "month": "2026-03",
      "visibilityScore": 33.3
    },
    {
      "rank": 9,
      "month": "2026-04",
      "visibilityScore": 16.7
    }
  ],
  "summary": "Lacoste is tracked across AI employer visibility rankings in the Apparel sector. When candidates research the company through AI, it surfaces consistently in employer-related queries — ranking #9 out of 70 Apparel companies in the PerceptionX index.\n\nAI models most frequently position Lacoste alongside Chanel, Kering, and LVMH when discussing Apparel employers.\n\nThe company shows strongest employer visibility in Application & Communication, Candidate Feedback and Career Opportunities. Visibility gaps exist in Interview Experience and Onboarding, where competitors tend to dominate the AI narrative.\n\nLacoste's Visibility Score has risen from 13.3 to 35.9 across its last 4 measurements (since February 2026), climbing 1 place in the Apparel rankings. Over that period it has moved ahead of Givenchy and Kiabi. Gucci has moved ahead of it. It now trails Louis Vuitton by 7.7 points.\n\nThis analysis is based on AI-generated responses from ChatGPT, Google Gemini, and Perplexity. Data is refreshed regularly to reflect changes in AI employer perception.",
  "website": "lacoste.com",
  "industry": "Apparel",
  "profileUrl": "https://employers.perceptionx.ai/company/lacoste",
  "lastUpdated": "2026-09-20",
  "modelScores": {
    "chatgpt": 84.6,
    "googleAi": 0,
    "perplexity": 23.1
  },
  "overallRank": 109,
  "industryRank": 9,
  "mentionCount": 14,
  "topCompetitors": [
    {
      "rank": 1,
      "slug": "chanel",
      "company": "Chanel",
      "visibilityScore": 61.5
    },
    {
      "rank": 2,
      "slug": "kering",
      "company": "Kering",
      "visibilityScore": 53.8
    },
    {
      "rank": 3,
      "slug": "lvmh",
      "company": "LVMH",
      "visibilityScore": 53.8
    },
    {
      "rank": 4,
      "slug": "decathlon",
      "company": "Decathlon",
      "visibilityScore": 48.7
    },
    {
      "rank": 5,
      "slug": "hermes",
      "company": "Hermès",
      "visibilityScore": 48.7
    }
  ],
  "otherIndustries": [],
  "visibilityScore": 35.9,
  "totalCompaniesInCountry": 1140,
  "totalCompaniesInIndustry": 70,
  "methodology": {
    "version": "1.0",
    "url": "https://employers.perceptionx.ai/api-docs/#methodology",
    "description": "Visibility Score (0-100) is the share of AI model × candidate-experience-theme combinations within an industry and country where the company was mentioned in AI-generated answers to candidate-style questions. Ranks are computed per industry and country; ties break by mention count, then company name. Responses from other assistants (e.g. Claude, DeepSeek) are collected for research but not included in index scoring.",
    "models": [
      "ChatGPT",
      "Google Gemini",
      "Perplexity"
    ]
  }
}