Kruidvat
Kruidvat ranks 4th of 49 in Dutch beauty, with a Visibility score of 43.6 out of 100. This is the first measurement of this ranking, so there is no earlier score to compare. AI recommends it most for work-life balance, inclusion and the hiring process, among others. L'Oréal leads the ranking, 48.7 points ahead of Kruidvat. It also appears in 2 other Dutch rankings, placing joint 12th in petcare.
Rank by job function
Overall in Dutch beauty: 4thRanked joint 4th for E-commerce & Digital in the Netherlands. Open a job to see who else AI recommends.
- AI's top picksL'OréalUnileverEstée Lauder
- AI's top picksL'OréalEstée LauderSephora
- AI's top picksL'OréalUnileverEstée Lauder
- AI's top picksUnileverL'OréalEstée Lauder
- AI's top picksUnileverL'OréalHenkel
Score: the share of AI answers that name Kruidvat when candidates in that job ask about employers.
What candidates ask about
Kruidvat is not AI's top pick in Dutch beauty for any topic yet.
| Topic | Does AI recommend Kruidvat? | Who AI recommends most | |
|---|---|---|---|
| Pay | Yes | L'OréalUnileverEstée Lauder | |
| Innovation | Yes | Unilever | |
| Leadership | Yes | L'Oréal | |
| Purpose | Yes | The Body ShopLush | |
| Hiring process | Yes | L'Oréal | |
| Career growth | Yes | L'OréalUnileverEstée Lauder | |
| Culture | Yes | L'OréalUnilever | |
| Work-life balance | Yes | L'Oréal | |
| Inclusion | Yes | L'OréalUnilever | |
| Interviews | Yes | L'OréalUnileverEstée Lauder | |
| Onboarding | Yes | L'OréalEstée Lauder | |
| Job security | Yes | L'OréalUnilever |
Take control of how AI presents Kruidvat
Visibility is only the start. PerceptionX shows how AI describes Kruidvat next to its rivals, the themes and sources behind it, and exactly what to change to win the candidates you want.
Top five in Dutch beauty
- 1L'Oréal92.3
- 2Unilever84.6
- 3Estée Lauder53.8
- 4Kruidvat43.6
- 5Procter & Gamble33.3
Kruidvat in other Dutch rankings
Questions about Kruidvat
What is Kruidvat's reputation as an employer, according to AI?
It is 4th of 49 beauty employers in the Netherlands. AI recommends it most for work-life balance, inclusion and the hiring process, among others.
What does Kruidvat's Visibility score mean?
It is how often AI recommends Kruidvat when job seekers ask about beauty employers in the Netherlands, out of 100. A higher score means candidates are more likely to hear about Kruidvat when they ask AI where to work.
How does Kruidvat compare to its competitors?
L'Oréal and Unilever are recommended more often overall.
Why are Sentiment and Relevance locked?
They are part of the full picture. This page shows how often AI recommends Kruidvat. Sentiment shows how positively AI describes it, and Relevance shows whether AI recommends it to the people Kruidvat wants to hire.
How can Kruidvat improve its score?
AI learns about employers from what is written about them: careers pages, reviews, press and what employees share. PerceptionX shows which topics and sources are holding an employer back, and what to change first.
How often is Kruidvat's data updated?
Rankings refresh with each new round of AI answers. Each page shows the date its data was updated, and the arrows next to each score show how an employer has moved since the previous measurement.
Does Kruidvat need to be a PerceptionX customer to appear here?
No. Any employer AI recommends often enough appears automatically. Customers get the full picture behind their Visibility score and well beyond it: how positively AI describes them (Sentiment), the themes it links them with, the sources it relies on, custom reports by country and role, and clear steps to improve how candidates see them.
What does the full picture include?
Visibility is one of several metrics. Customers also see Sentiment (how positively AI describes them) and Relevance (whether AI recommends them to the people they hire), the themes AI links them with, the sources AI relies on, custom reports built around their own countries, roles and rivals, and specific recommendations for improving how candidates see them.